Archive for February, 2010
Basic Information About Search Engine Optimization
Search engine optimization is very important part in online. In short form it called SEO. Search Engine Optimization stimulates a website which is the right words in copy and the right words in HTML code and structuring site properly then designing site properly.
SEO is the development of making website changes in order to ranking higher in the listings of search engine keyword search results. SEO monitor use the right words on website and get lots of relevant sites to link and use the right words in those links then have lots of content on particular site and add more regularly then the website achieving a high rank naturally.
Page Rank is estimated separately for each web page and is determined by mention of other pages referring to it. Page Rank is a kind of honorable. In the case of Page Rank, it is the possible frequency of visits to a page. Page Rank does not give accurate information about referring pages, but it allows to rapidly and without difficulty get a feel for the sites popularity level and to follow trends that may result from SEO work.
Page Rank 4 and 5 is characteristic for most sites with normal popularity. PR 6 indicates a very popular site while Page Rank 7 is almost out of the way for a regular webmaster. Congratulate able if manage to achieve it. Page Rank 8, 9, 10 can only be achieved by the sites of great companies.
SEO is an online marketing approach too. SEO is best a part of Promoting a site in search engines and keyword related marketing can be counted for 85 to 95 percentage of largely web traffic. Raising the density of keywords on site is one of the best and simplest ways to amplify chance of site’s visibility in the search engine results. Search engine promotion for that matter, is a way of a business strategy. Search engine marketing as a larger umbrella under which search engine optimization fits. It is possible that numerous who alert mainly on SEO in the past are incorporating more and more marketing ideas into their hard work, including public relations policy and accomplishment, online display media trade, web site modify SEO, web trends data analysis, E-mail campaigns, and business blog consulting making SEO firms more like an ad agency.
Business Perception facilitates to identify not just what technologies are in place today but more emphasizing where to they are headline. The web pages, which may be in place 3 months at the base of line when pages to conclude are entirely cataloged. Higher details of this analysis, they will submit to a keyword as a language that characteristic web surfer will input in the search box when finding for particular information about a product.
Highly developed technologies are always there to determine, understand and calculate from head and end of the search business. Search Engines accumulate details about a site that is ranked according to the automated criteria that the programmers decide upon known as an algorithm.
Algorithm is the regulation which determines how a web page will rank the search outcome pages of a search engine. A web site is shaped mainly for search engine ranking purpose that consists almost completely of a long list of dissimilar links. These types of pages are punished by approximately all search engines. An additional fundamental thing for search engines is the effect of sand box for listed sites. Sandbox is purportedly used by one large search engine as an experimentation stage for new sites. Achieving a high PR is kept throughout this time.
EGB Systems
http://www.articlesbase.com/seo-articles/basic-information-about-search-engine-optimization-126469.html
Search Engine Optimization And Why You Must Use It
E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest.
Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.
For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization.
You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is SEO and do you have to use it? The answer to why you have to use it is an easy one. You need SEO to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic.
If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is SEO? SEO is utilizing tools and methods in making your site top ranking in the results of search engines.
Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization.
These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative.
There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found.
Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site.
There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits with search engine optimization. All of these will result to better traffic and more business for your site and company.
Pino Tedesco
http://www.articlesbase.com/seo-articles/search-engine-optimization-and-why-you-must-use-it-107583.html
What is Search Engine Optimization or Seo?
Search Engine Optimization is the method of bringing more quality traffic to a website through search engines with the help of certain keywords. Depending on several things like the target audience of the website or the information presented on the website the Search Engine Optimization can be done at several levels. Thus Search Engine Optimization can help improve the traffic to your site through image searches, local searches or specific search engines.
For example a company that provides Search Engine Optimization services in Orange County can help you improve the traffic through local searches in the county or state and even the country. If your website provides services or products mainly for people from the area you live in, it is better to fin a company that provides such services in the area. Usually these kinds of companies offer other computer related services like repairing, networking or technical support.
Anybody who has a website can and is recommended to use Search Engine Optimization to get the traffic they want and to increase the number of visitors and ultimately the number of sales they are doing through the site if any. We all know that when searching for something through a search engine one rarely looks at the results after the first ten returns and that is why it is important that your website gets top ten ranking through different search engines. The Search Engine Optimization service can do this for you by applying certain strategies which should be specific for your site.
Even if you are not selling anything but provide information which you think is useful to other people, you still want your website to be accessed by a lot of people. Since most of the people are looking for things and information through search engines, it is important that you have a few keywords that point to your site and rank you as high as possible. Helping you with finding the right keywords or making your site more user friendly are just a few of the things that our company that provides services in Search Engine Optimization in Orange County can help you do.
There are several researches and statistics that show that Search Engine Optimization services are very valuable for a website and most of the time less costly than actual advertising and bringing more traffic, customers and eventually sales which means bigger profit for you. The Search Engine Optimization service is the one that can help you rank high on a search engine results webpage. Since the job of the search engine is to bring back the results of a query and it does that in a matter of seconds with the help of a very sophisticated program, it is important to have they keywords and other elements strategically placed on your website.
Search Engine Optimization services also help you find ways of attracting new visitors to your website and getting the current visitors to return. A few of the strategies used for these are the free newsletter, the constant updating of the information or products you have on the website as well as different types of promotions, sales and other marketing strategies if you are selling something.
Kevin J Smith
http://www.articlesbase.com/seo-articles/what-is-search-engine-optimization-or-seo-694437.html
Increasing Your Website Traffic – the Importance of Search Engine Optimization
E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
So just what is search engine optimization and do you have to use it?
The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization?
Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
Michael Warren
http://www.articlesbase.com/seo-articles/increasing-your-website-traffic-the-importance-of-search-engine-optimization-670892.html
Search Engine Optimization Service Faq
1.) What is SEO?
- SEO is short for Search Engine Optimization. As the name means, this is the act of building the website a search engine friendly and easily crawlable by the spiders. The end result is that your site is with no trouble distinct fro the search engine spider to decide your site’s relevancy in stares to it’s content.
2.) Can I do this myself?
- As with the whole thing in life, yes, it can be done on your own. But if you were receiving your house built, would you do it on your own? Or would you use someone who has built hundreds of homes in the past?
3.) What type of impact will this have in my rankings?
- If appropriately done, and efficiently preserve, your site should ultimately reach the the top of the rankings for your keywords. Depending on what your site’s unique intention is, will establish what the success story will be.
4.) How long awaiting I see results?
- If your site is already well recognized, results should be predictable within 30-60 days. If it is a new site, results should start to appear within 120 days.
5.) How soon pending the search engines pick up the recently optimized site?
- Depending on your advertising strategy, your site can be chosen up anywhere from 2 hours to 4 days. All this means is that the search engines have found your site – there are many other factors that determine where your site will rank.
6.) Does the way the site is coded determine the cost?
- Sometimes. If the site has bad navigational configurations, shoddy coding or a muddled file structure, it should be probable that your site will need more concentration in order to become correctly optimized.
7.) What happens through the optimization process?
- There are a lot of exploit items that take place during this procedure. File naming conventions, site copy and page title reviews are just grazeing the surface. It is during this time that site will be given many subtle changes.
8.) Why does it take so long to complete the process?
- Proper optimization takes place on a page-by-page basis. So, depending on how huge the site in question is, will decide the length of time needed to absolute the task.
9.) How much should I expect to pay?
- This price is usually resolute by the scope of attempt needed to get the site optimized. Some formative factors are if the site is static, dynamic or if they have the capability to be edited by end-users.
10.) Any flags to watch out for?
- Any search engine optimization company that “guarantees” a #1 ranking in any search engine, or claims to have an “elite” association with any of the major search engines.
sandeep godiyal
http://www.articlesbase.com/seo-articles/search-engine-optimization-service-faq-130275.html
What’s the current trend in SEO?
I want to promote and brand my website to survive in the SEO world. My ultimate goal is to drive quality traffic (don’t want junk traffic) and to grasp more customers through goal conversion. I have already tried Advanced SEO tactics like 1). Community Creation in Social Networking (Web 2.0 – Participatory Web) 2). Blog Posting & Commenting 3). Guest Blogging 4). Link Baiting 5). Cross-Linking (Internal Linking) 6). Forum Postings 7). Business Listings (Entrepreneur, Industry specific, Business Associations & Chambers Listings) 8). Video Promotions (Youtube, Metacafe, Dailymotion, etc.,) 9). Business Reviews 10). Social Bookmarking (Tagsonomy & Folksonomy) 11). Photo sharing (Flicker, Picassa, etc.,) 12). Answers (Yahoo Answers, Cha-Cha, Answer Bag, etc.,) 13). Document Sharing (Google Docs, Slide Share, etc.,) 14) CSS & W3C website Directories 15). Widget Development Any suggestions are welcome…. Thanks for your time. P.S: I have also tried Link Exchange with relevant sites (Thematic Link Exchange)
I have 2 more things to add to the list. 1) To get a content link from the sites/blogs related to your site theme. That is getting a link from middle of their site content with your anchor text. We know that it is hard to get but it is more natural and has more weight age in the search engine point of view. 2) Go for PPC ad campaigns with your targetted keywords.
Easy Local SEO is a service specifically designed for offline business to business owner’s and handles everything for you when it comes to completing all the tedious and time consuming tasks required to establish and maintain a high Google Page Rank. http://www.easylocalseo.com/jsteiner
Local Marketing, non-etailer, ideas for expanding business?
I am starting a Hi Def tvs and accessories business. We have had a local photo store for years, now we’re getting into the HD market. Our niche: internet prices, savvy consulting, delivery, setup, installtion all at lowest prices. We are already using craigslist. What about cost/benefit of: local radio ads?, promotions through other local retailers- and which kind?, mailings?, we do have a limited website currently, but we sell local only- so how to SEO for that? We are also Ebay powersellers/drop-off site and use Constant Contact to email blast our existing local customers with deals. Other ideas on product line and pricing would be helpful. Thanks in advance.
Hi Cliffrock Websites can still be be very powerful tools for local businesses selling hard goods and/or consulting . . . BUT . . .it has to be done RIGHT. Most local biz websites die deaths of quiet, no-traffic desperation. Easy Local SEO has designed a service that delivers 100 times the benefits of a Yellow Pages ad, at one tenth of the cost. Don’t pay out a fortune on search engine optimization to so-called SEO experts – they try to “trick” or “outsmart” the engines by second guessing very sophisticated and constantly evolving search algorithms. However, the link below to Easy Local explains how building an honest website will grow your business and win the SEO traffic wars every time. Good luck, Sarah
http://www.easylocalseo.com/jsteiner
What Are Backlinks, Anchor Texts, and Why Should I Care?
http://www.nurichepioneers.com This is a quick presentation on backlinks, anchor texts, and how to use them to boost your SEO. Hope you enjoy! Come see me @ http://www.betternetworker.com/members/shaneykins
Duration : 0:4:29
How to increase Website traffic?
I want to increase the traffic of my new website free of cost.
So is there any website which can help me or any other way?
Please help.
If you help me out successfull , you will get a Free Membership of my website which is worth 80$.
The following article will prove helpful to you in streamlining your SEO metatags in order to attract more Net traffic by higher search engine placement.
The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.
Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.
You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.
Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who’s my end user – is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.
A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots
are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 60 characters separated
by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.
The second metatag is the "Description" which is
usually up to 41 words to form a complete paragraph which
best describes one’s goods and services. It is not merely a list.
And the very last category – "Keywords" are also
somewhat limited to 15 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google’s spamreport.com can result in the
elimination of your website from their search
directory.
Here’s an example of a very highly-placed website on
Google.com: Begin with the very "generic" search query
"sandwiches downtown los angeles," taking note to not
abbreviate Los Angeles to "LA" and of course, leave
out the parentheses ("). It will bring up some 2.4
million+ search results. Check out where "Nazos.net"
is ranked. It’s on the FIRST FRONT PAGE [ranked #5]!
Again, Nazos.net’s high web presence was achieved by
proper web design and placement of relevant metatags
according to Google’s publication guidelines.
Good luck!
how do I increase my website traffic?
If I’d like to increase my blog or website traffic quickly, what’s is the best way to do it?
Depends on your site and your budget.
If Google loves it, Adwords is pretty fast. If they don’t, use Yahoo’s equivalent.
Both cost money. Check out your competitors and model your ads after theirs with your own twist. Keyword Spy is a good tool for seeing what keywords they are bidding on and how much they are paying. There is a free version.
If you like the pain of walking on broken glass, starting writing and submitting articles;) Just kidding. Make sure you know your keywords. Article marketing is keyword based. Wrong keywords = no traffic.
If you have a blog, bookmark new posts with Traffic-Bug.com. They use multiple IP addresses, different accounts, etc. so you don’t get banned.
For my blogs, I use a plug in for RSS aggregators. It sends my RSS feeds out so other websites can pick them up. Great for back-links.
Google has improved their tools big time. I’ve been using them together. Wonderwheel is a cool way to see how visitors got to my keyword while searching online. I also find the most expensive and most competitive keywords in my niche. Some are paying $9 per click. Do you think $9 per click traffic converts? Oh yeah. I let Google tell me where the traffic is coming from, they send it right to my email inbox. Then I go steal the traffic. Sweet. It’s also free. It only takes Google 15 minutes to find it for me. Beats hours writing articles and it is very targeted based on questions I tell Google to look for. A "must" for 2010.
Best wishes,
Jeff
What should i do to get more website traffic?
I can`t seem to get much traffic or any sales on my website. Does anyone have any suggestions? This is my website: www.myhotbuy.com/cobraco
Begin with proper placement of SEO metatags which will allow search engines to index/spider your website on the Web and make your opening webpage searchable by Net surfers. Unfortunately, were you aware that your opening webpage contains duplicate metatags — two sets of <description> and <keywords> and within one <keywords> metatag, there are far too many entries. The number of entries within any <keywords> metatag is limited to 15 words, in plural or compound variations. And the <title> is not localized: where’s the location of "Online Shopping Mall Store," i.e., city, state, country?
Check out the following article which will shed more light on appropriate SEO application.
The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.
Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.
You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.
Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who’s my end user – is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.
A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots
are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 60 characters separated
by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.
The second metatag is the "Description" which is
usually up to 41 words to form a complete paragraph which
best describes one’s goods and services. It is not merely a list.
And the very last category – "Keywords" are also
somewhat limited to 15 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google’s spamreport.com can result in the
elimination of your website from their search
directory.
Here’s an example of a very highly-placed website on
Google.com: Begin with the very "generic" search query
"sandwiches downtown los angeles," taking note to not
abbreviate Los Angeles to "LA" and of course, leave
out the parentheses ("). It will bring up some 2.4
million+ search results. Check out where "Nazos.net"
is ranked. It’s on the SECOND FRONT [ranked 15]!
Again, Nazos.net’s high web presence was achieved by
proper web design and placement of relevant metatags
according to Google’s publication guidelines.
Good luck!
What is the best way to get a consistent level of website traffic?
Hi we have a website, http:www.poppedlung.com When we look at when people come and have a look at our site it fluctuates daily but always loads on a Friday and not much on a weekend day when I would have thought people have more time. What is the best way to ensure consistent traffic to a website?
One of the realities on the Web is that there are traffic patterns — some sites attract more audiences on given days compared to other days. In your site, Friday is the peak while for my sites Monday-Wed are the peak traffic days, and weekends are slower
Maintaining consistent web traffic patterns is not easy. And to do so, you’d need to do some marketing on the days your site’s traffic slackens. You can:
- push your pay per click on days you’d like to increase traffic
- send out a regular newsletter on weekdays to your subscribers
- buy a solo newsletter mailing on the weekdays
- issue a press release and distribute it online in those days
Review your site’s traffic patterns. Where are the traffic coming from? Definitely there will be rooms for improvement
I looked at your pages, and one thing I noticed is that your pages do not have unique metatags. The title for each and every page is the same —
<title>Popped Lung – Say it, say it loud!, make yourself heard!</title>
whether the page is sports, boys, politics or work.
That’s a big no-no in search engine optimization
Each page should have its unique title. That way, you can accurately describe and visitors will immediately know what they see on the page. Plus, it can help your search engine rankings in terms of getting your site ranked in MORE keywords. More keywords mean more traffic.
Review your site. Make your value proposition more inviting. Make people care about your site. Why will they want to post an article? What will happen when they post an article?
Let people know why they need to use and visit your site, and then promote it every day
What could I do to improve my website traffic?
My website is everythingfantasyfootball, and it is a fantasy football website where everything on it is free. How could I improve my search engine rank and page traffic for it?
Getting traffic is a combination of a lot of things. The key to success is to create great content that visitors want to use, search engines will love and other websites will naturally link to. Of course, it’s easier said than done.
You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com
Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!
Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.
http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481
6. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
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