Effective Web Site Promotion…

Archive for March, 2010

It is a question that people have been asking since the first website needed to be found on the internet by those seeking products or services! The answer to the question; what is search engine optimization is not overly complex in and of itself. It is simply giving your website the best possible chance of being found by the major search engines on a daily basis. That being said; let us dig a bit deeper into the inner workings, potential pitfalls and general rules of thumb when optimizing any given website.

SEO or Search Engine Optimization is most effective when you strategically plan content and linking strategies together that present relevance with immediate user or searcher benefit. The term “page rank” which was coined by Google has now been completely eliminated by Google themselves and can no longer be found anywhere in the Webmaster Tools. The reason for this is rather simple as well… it’s not a true factor when it comes to the other obvious question; why should I be sent to your website?

There are approximately 200 “key signals” that can affect how your website is crawled, indexed and ranked by Google specifically and most of the other major search engines as well. We can reduce this situation dramatically by using common sense. If someone enters a search query for surfboards and you have an article out there posted about the common cold then your article will not be included in the search results. The same holds true with “backlinks” which are truly the lifeblood of any successful website. Many people have adopted the attitude “the more links the better”. Answer: Yes and NO! You need quality oriented “high ranking” back-links that show true relevancy to your product or service.

Much more can and will be said about this, very highly debated, quality verses quantity back-link breakdown strategy.

I for one will always recommend focusing on QUALITY LINKS! With ever changing Algorithms it is safe to say the search engines would like their users to be directed to a site that deals with EXACTLY what they are looking for and that website should be at the top of the search engine results page. NOT the site that has the most “backlinks” from unrelated or irrelevant sites in mass quantity. This will become a huge factor and should be considered when looking for long term rankings as opposed to the quick rise to fame and eventual fall from grace, if you will.

The next thing that you need to remember when looking at the question, what is search engine optimization, is that the search engines send out spiders each time something new is added to your site provided you have submitted a good site map, analytics are installed properly and the site has been found. Said spiders then scan your site to see if this “new fresh original content material” is relevant to the search terms put in by a user. If your site has made good use of a particular keyword or key phrase then your content will be listed within the search results.

Again, reducing this all into laymen’s terms will make known the obvious when talking about “what is search engine optimization”… when the search engines find your site to be of high value to the user then that specific “keyword or “key phrase” designated” page is ranked higher overall in the search results than the competition, it gets found quicker by users, is then clicked on and you reap the increased traffic rewards resulting in more customers or clients.

Saying this and actually doing this are two very separate things. Lots of SEO companies say it and very few actually do it. Why, because it’s very difficult and takes time, patience and lots of quality oriented “fresh original” content to achieve. Website promotion outsourcing has become a very popular means to an end and there are several good companies out there! Among the most affordable and reputable we have found do date is Easy Local SEO.

One thing that you will need to keep in mind is the fact that you do not want your articles to be deemed spam or duplicate content as both will heavily count against you. This can occur when a person places too many keywords in an article and it comes back to the search engine as being “spam” or is considered to be a “keyword stuffed” article with no actual benefit to any potential readers.

When a person asks themselves this big question; what is search engine optimization, they are often times confused by the answer that they will get from all of these websites that claim to be “expert” in the field of SEO.

The truth being told… anybody can be an SEO expert with the right amount of research and knowledge concerning SEO. However, it’s the time investment required, manpower needed, only employing “white hat” promotion strategies and of course proper linking structure that will make it all happen naturally as viewed by the search engines while you constantly develop fresh original content for dissemination in the proper places on the Internet. Social media is hugely critical in all of this as well and must be accounted for. This will be covered in an upcoming article called; The Social & Viral Media Marketing Monster.

Next time that a friend or a person you know asks the question what is search engine optimization, you will be able to answer the question without any trouble at all. Just remember the information that you learned in this article and it’s all about relevance and benefit to the user. Correct keyword selection can be the ticket to your success on the web.

In closing review, search engines rank your site high if they “see” that your content is relevant to a given search. Search engines decide what’s relevant by sending out “spiders” or “Google bots” which crawl (analyze) sites and index or record their findings. If you know anything about algorithms, then you have an idea of how the findings are then determined useful and included in the search results. Since I am not a math whiz, I focus on content and how I can improve my chances of making it relevant. No one has ever truly cracked the code regarding search engine algorithms and they are ever changing.

Search engines list search results found through organic or natural searches as well as the results found via searching through paid placements or PPC (pay per click advertising). The natural search results occupy the bulk of your computer screen and are typically considered more trustworthy by the general public. The paid listings are on the right side. Paid advertising is how the search engines make their money and many scams are found here so it is typically wise to focus on tips for making your site in a patient, natural and ultimately relevant nature to organic searches:

• Search engines often look for phrases rather than words, so including these key phrases in as many places as possible on your pages in logical and user friendly fashion can help the placement of your site in search results.
• Be wise here and never “overstuff” your content with repeated keywords that will do nothing more than to frustrate the reader.
• Research keyword density and find the optimum usage for any given keyword(s) or key phrases within any given article, web page, announcement, special offering, advertisement etc. etc. etc.

Using links from one page on your site to another page within your site will also appease search engines, and keep readers on your site longer, which should increase conversions (from readers to buyers). This may mean you reference an article you’ve written in an e-newsletter that’s archived on two or three other pages. Use links liberally. “Related Articles” are a great way to do this.

Shorter titles are preferred over longer titles on your pages. If you can use keywords or key phrases in your title, site domain, bold bullet points or headers this practice can also help with overall website recognition and ranking.

Use bullets to break up copy on your pages, short impactful paragraphs, video, high quality photos, relevant helpful authority outbound links and so much more can also have an overall effect on both ranking and user benefit. Be sure to include some type of call to action on most every page.

If you are able to incorporate some of these tips into your web pages, you’ll be able to catch the attention of search engines. The most important lesson I have ever learned is to always write for human consumption rather than for the search engine results and provide several various formats of fresh original content as often as possible for best results.

http://www.cemper.com | Christoph C. Cemper talks about myths on Google’s Page Rank and the stil outdated information out there on the web. Especially the broken page rank display but also the operators cache: or link: provided by Google are the reasons why CEMPER.COM developed it’s own Link Juice Tool.

Full Article here
http://www.cemper.com/seo-knowhow/linkbuilding-page-rank-myths/

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http://cli.gs/tb6Sa , How to Increase pagerank and your Alexa Ranking on Google Search Results. Internet Advertising, How to get more traffic to your website. Increasing the number of visitors to your site.

Let http://www.EasyLocalSEO.com/jsteiner Do It ALL For YOU!!!

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http://www.web-site-award-winning.com Google page rank (PR)& why it’s useful. Plus free website award program. Get your site ranked higher to drive more targeted traffic! Be sue to view our SEO blog at:http://www.websitetrafficbuilders.com/websitetrafficbuilders

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from http://www.seobook.com Learn how to write page titles that will rank well in Google and make people click through to your site.

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Using the Internet to its highest potential when it comes to indexing and promoting your website is vital to your business. No matter whether you provide a service or a product, getting the word out about it is your primary goal.

Google, being the world’s most popular search engine, is naturally going to be one of the places you want to submit your website URL to, and Google offers free submission opportunities. However, merely submitting your website isn’t the answer to instant rankings and visitors. It takes hard work, patience and search engine optimization know-how to achieve a top ranking with Google. The easier your website is to find by Google spiders, the more chance you’ll have of reaching better positions in the Google ranking index.

Google is the most popular search engine in the world today, and earning a top ranking there is definitely a feather in anyone’s cap. Taking advantage of several different options will help you to obtain your goals. Determination is the key when it comes to achieving high rankings in Google, and it’s not an endeavor for the weak of heart.

One of the most important things a Webmaster or web business can do to enhance rankings is to write and distribute articles relating to your topic, service or product to article directories throughout the web. Imbedding links to your article, called back links, will get your website noticed by Google spiders, but don’t overdo it. Try to limit your back links to one per article. Articles should be written well, grammatically correct and include keywords or keyword phrases that relate to your product or service. (These keywords should also be listed in the Meta Tags used to design your website as well).

Submitting articles to article directories and providing free articles, with your website back link in them, of course, is a great way to get noticed, but keep in mind that sometimes dozens of articles or more must be written and submitted before you’re going to get noticed. This doesn’t mean just writing about anything, it means carefully choosing and selecting appropriate keywords that will get your content noticed by search engine spiders and thereby bring you the results you’re looking for.

Choosing the wrong keywords, or choosing highly used and common keywords or phrases won’t help you much, so it pays to be knowledgeable about how to go about determining how popular or unpopular particular keywords are before you even start writing. Keyword stuffing, or overusing certain keywords in any given article, will only defeat your purpose, as search engine spiders, especially those launched by Google, seem to know every trick out there.

Website HTML coding and proper use of Meta tags is essential in creating Google SEO results, and with anything worth having, takes time, patience and determination to learn. There are no easy shortcuts when it comes to creating SEO content that will fly with Google and gain you a coveted page ranking.

Take advantage of the opportunity to submit your articles to free directory listings, especially at Google, as well as writing numerous, free articles for submission purposes as well as properly using back links will get you started on your way to success.

Utilizing Google tools and accessing their news, site directory, helpful hints and forum boards will help hopeful Webmasters achieve their goals when it comes to obtaining a long and enduring, and hopefully beneficial relationship with Google, whose influence reaches to the far corners of the globe.

Kevin Gibbs
http://www.articlesbase.com/sem-articles/the-seo-keys-that-unlock-google-success-129952.html

But how much exactly is a top ranking on Google worth? What can a top ranking on Google do for your business?

If your website isn’t sitting at the top of the search engines, you’re letting thousands of dollars worth of potential sales slip right through your fingers… it’s that simple.

Here’s why:

Over 40% of web users only look at the first page of their search results (the top 10 websites listed)…

So if YOUR business isn’t listed on the first page, you’re losing TONS of sales to your competitors who are!

Paid search results are worth $37.7 million per day

Google published its earnings last month. Google-owned sites (i.e. mainly the search results) generated revenues of $3.40 billion in the first quarter of 2008 (that’s about $37.7 million per day).

Advertisers wouldn’t pay Google so much money if they didn’t profit from it. The dollar amount indicates how much it is worth to be listed on Google’s first result page. And these numbers only represent the value of the paid search results.

Listings in the natural search results are worth even more

An iProspect study showed that 60.5 percent of Google, Yahoo!, MSN and AOL users selected a natural (unpaid) search result over paid search result as the most relevant on a sample query. 60.8 percent of Yahoo! and 72.3 percent of Google search engine users chose a natural search result as the most relevant

That means that you will get many more clicks with an natural search engine listing than with a paid listing.

In addition, studies by Enquiro and iProspect revealed that 60.5% to 70.0% of users trust organic results while only 30% to 39.5% of users trust paid results.

In late 2007, information about an internal Google tool that assigned dollar values to the search results leaked:

It turned out that the Google tool was used by members of the AdWords sales team to help prioritize new customer acquisition.

Natural results deliver a higher return-on-investment

As you can see above, a listing in the natural search results is worth much more than a listing in the paid results:

Although natural search results generate the most amount of targeted high quality traffic, there is still a great deal of companies that continue to spend their entire marketing budgets on pay per click advertising instead of investing in natural search engine optimization.

Optimizing your websites for high rankings in Google’s natural search results provides a much better return-on-investment than pay per click ads. The value of a listing in the natural search results quickly pays for the investment you have to make in natural search engine optimization.

The SEO solution:

The truth is you DON’T have to be a programming whiz or an Internet marketing master to drive TONS of free, targeted traffic to your website from the search engines.

“Discover The Secret SEO Club That Thousands Of Website Owners Are Using To Send Swarms Of Targeted Visitors To Their Websites For FREE…”

Using the right combination of simple SEO strategies can get you sky high search engine rankings for a lot less effort than you may think!

And here’s proof… => Search Engime Marketing Lab

Gary Neame
http://www.articlesbase.com/sem-articles/how-much-is-a-google-top-ranking-worth-690189.html

This is exactly what Easy Local SEO can do for you! Fresh original content will be generated every month that gets your website Higher SEO Page Rank in ALL the major search engines!! Get Your FREE Custom website SEO report today – www.EasyLocalSEO.com

The earliest known use of the phrase “search engine optimization” was a spam message posted on Usenet on July 26, 1997.

Depending on your site’s question matter, you understanding flattened be able to ground earning a kindly growth in reality from the gracefulness of your site. For example, if you have a place on jokes you might be able to turn a substantial amount of traffic, but you’re unlikely to earn a huge income.

On the variant hand, if you have a finest classifying position on Google since the keyword phrasing “web hosting”, you’ll be operative to produce at ahead $1-2 million (probably fresh fancy $3-4 million) per year from that site alone. However, to get into the top 10 in Google so that the phrase “web hosting” is remarkably unmanageable, you would need to be a search engine consultant to do it – after all then, it might take you two years to pass there with a team of 5 public working around the clock.

A healthful plant pass over be based on a comparative keyword phrase, a congruous paragraph (or nut material) and be otherwise enough to reach out from the competition. If you can aggregate these content successfully you’ll enhance you chances of turning a profit from your site. Retain in suspicion that known are a cover of livelihood areas where proficient is not there upon infinitely encounter but quiet the bent to manage a appropriate profit. There are hundreds of such areas where you have the what is possible to earn $500-2000 per month.

We’ll analyze about keyword enquiry and finding profitable niche areas in later issues, but for now, let’s look at the basics of how to fetch a site to the top of the search engines.I’m going to approach on Seo since Google because it’s the largest (and the best) search engine which will generate the absolutely traffic, especially if you can master all of the right optimization methods. Google has a very implicated system since determining which sites contract it to the top of the search engine. There are many and various factors involved and there is no precise formula. A remoter compensation is that Google continually changes its formula so you can’t rely on it being the same from month to month. However, there are a few key factors which are doubtful to change dramatically: Keywords phrases should be one of the indeed basic considerations when you are optimizing your domain …remember that for each page of the accommodation you should stack up on one or two keyword phrases.

Keyword phrases (which you craving to obtain to the first of the survey engine so that)should be fully researched. So that supplementary data on researching keywords.

Key factors since obtaining to the elite of Google: The keyword name in the name of the page – you should have the title in the phrase of the page. The keyword period in the text of the page – you hunger the keyword term to be maturity the elite of the page, preferably as excited spreading the finest of the code on the page as possible. You also want the phrase duplicated a few times on the page. Don’t worry about how plenty times, just at least 3-4 times and more if you think it fits in naturally with the content of the page.

Involve the keyword persistency in a soaring font cognomen with H1 tags (this may inaugurate a shrimp difference). Links symbol your position from adversative sites (covered in additional condense below).

Links within your domicile (covered below). Links to individual sites (covered below). Links enthusiasm your district from divers sites

This is usual the supremely worthy item since receipt fitting travel engine listings. You longing to have desired links accomplish order your field from unsurpassable sites. You need those links to be from certified sites that also have lots of links avenue casing them. Google uses a Page Rank mechanism which is a gross shift of how profuse links are access condolement your site. You longing links from sites that have opportune Page Rank. Creating 50 of your own sites and interlinking them won’t boost your page ranking.

How follow through you close links from contradistinct sites? The foremost ways are to: Generate a high content that commonality indeed need to adhere to, Fetch an straighten new wrinkle and so consumers can link to your site and return paid, swap links with other sites, fetch listed in directories such as dmoz.org and buy links from public who have sites with a high PR (Page Rank). Again, we’ll be dealing about this in more depth in another issue of the newsletter.

The a great deal chief antecedent with inflowing links is that you attraction to have the keyword title in the clamp that directs traffic to you your site.

Getting listed in directories equaling as DMOZ (Open Directory technical adviserject) can again sustain you significantly in getting a bona fide search engine ranking in Google. Links within your siteIt helps once also if you have the keyword permanence in the links to each page of your site. Since example, let’s lip you have a scale on youngster products and you have one page where you are bothersome to optimize for the keyword term “cheap youngster supplies”. You should undertake sure that links that come into that page have the phrase “cheap baby supplies” so that your links look like this: Click here since cheap electronics supplies Links to other sites You can improve your page straighten if you affix to unalike sites that have feverish survey engine listings so that the title that you are bothersome to optimize so that.

Note: it can again back if you associate to pages that are off-topic. For reference, you don’t want to link to a car parts factory from your electronics supplies site.

Some unsurpassable things you don’t requirement to discover through (and some things that induce no inequity at all) are:

- Repeating the keyword title labyrinthine times on the page unless it makes contextual impression.

- Placing unrevealed links on your suburb – for example, links that are the identical color as the skill of the page won’t be considerably-known by Google.

- Optimizing your locality strikingly carefully – if it’s yielding that you have optimized your country for Google (for case, if all your inbound links gravy train the corresponding keyword phrase) you may be penalized. Google looks for sites that are fresh ‘natural’ in their assemblage, in intension if all links glimpse the same this won’t look like an organic site to Google robots and you may be penalized for it.

- Despite popular opinion, Meta tags don’t truly sustain at all. However, the features stage name is wanted considering that is the type that consign surface in your listing on Google.

Finally, you may have heard of persons using automated pages and or ‘cloaked pages’ to negotiate beside oneself inquire into engine rankings in Google. Personally, I don’t presume in beautiful this coming as it’s a non sustainable system of recipient charged scout engine rankings (that’s not say that some population who aren’t very successful at it). I be conscious of of at least 3 hugely successful companies who generate automated pages using TrafficBoosterProV2 dot com software.

This is a sneaky way to publish it to the top of of the search engine rankings, but it can work; one guy I realize is earning considerable million dollars per year using this technique. So it can work

How do I submit my site to the search engines? My appropriate position is that if your property is not impel unquestionably by coterminous links therefore it is doubtful to affiliate in the traverse engines – I don’t usually fear submitting to search engines. So that’s the basics of how to close to the finest of the sift engines. We’ll have a hinge at the further spick-and-span speed coming up on. It takes a batch of pass knowledge and dedication to pass there but once you master it.

How to produce visitors for 5 cents in chicamin per sageness analyze engines when famously body politic are propitious 57 cents Pay per penetration prospect engines are a prime tactics to induce traffic. The annoyance is that surpassing of the becoming keywords equivalent 50 cents or more. Here’s how you can settle traffic so that a lot less. By Rob Rawson This clothes line is divided activity two sections – How to work out clicks for 5 cents with Google money per view & How to effectuate clicks for 5 cents with Overture per click. I’m distinguished that you assume the basics of how pay-per-click advertising works, and that you assume how Google and Overture work.

By relying so a great deal upon factors exclusively within a webmaster’s control, early search engines suffered from abuse and ranking underplot.

James Saunders
http://www.articlesbase.com/internet-articles/how-google-finds-your-needle-in-the-webs-haystack-calculating-website-significance-147230.html

This video I introduce my viewers on what a Google Page rank is and diagnostic tools to determine your own page rank. -Swapw http://www.swapw.blogspot.com

Duration : 0:3:11

In The End What You Need Is Fresh, Original, Continuous Content delivered in several various formats! There are OVER 200 Google Recognized Crawling, Indexing and Ranking Criteria Your Website NEEDS to Have Addressed In Order To Succeed!!! Come get your free In-Depth SEO Report specifically generated for YOUR Website and start moving up in ranking. http://www.easylocalseo.com/jsteiner

Detailed information on how to get high rankings in google. How to get high Page ranked sites to point back to your site.

Duration : 0:5:29

This is all very valuable information and can be accomplished with the help of Easy Local SEO. Let us help you become an authority site! To claim your free “in-depth” website SEO report simply go to: http://www.easylocalseo.com/jsteiner

…and why does it matter?

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