Effective Web Site Promotion…

Archive for August, 2010

Do it yourself & outsource SEO.

Frontdesk SEO software makes anyone an expert. Our simple step by step search engine marketing work flow and processes let anyone run your entire internet marketing campaign and build your website’s visibility in just 5 minutes a day. Or outsource it to our experts.

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There are some jobs that have been created by the Internet, that can be best filled through the Internet. One of them is the industry of Search Engine Optimization and Link Building, the medium is online outsourcing. Learning how to outsource these services will come down to some sensible Project Planning practices and knowing where to look for experts in these areas. There are thousands of people both buying and selling services through online job boards everyday, and the industry is in a continual state of evolution.
Find out more at: http://www.freelancerselite.com/

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I started using the web back in 1989. Man I’m getting old. The first website I owned was freestuff.com (wonder what that worth now?) when the 2 yahoos listed me I was at the top of about 1000 hits. Wow has this puppy changed and Bill Gates said it wouldn’t amount to much. After all this time spent on the internet all I get is a no paying job called “Where’s Waldo” or SEO as its so affectionately known as. Now we have a 9 million pound gorilla called Google. Google says if you want to get listed have only the best ranked websites link to you and don’t link to anyone who is ranked low. What? And don’t try any tricks. But after that what’s left but tricks. It doesn’t do any good to complain because they’re just a bigger collection of smucks like us, just trying to deal with the sheer volume of information.

So what are we to do? Ignore them. That’s right, ignore them. You can always tell when Google says don’t do something or it will penalize you, that their lying. When they contradict themselves and give no possible way to achieve your goal of increasing your ranking. Go ahead get a link partner how is are you going to get linked to? Do they think some large corporation is just going to link to you out of the kindness of their hearts?  Well enough of my belly acing, you get my meaning , let’s list the things we can do.

1.       Get Google to add your website. They say it could take several weeks. Laugh!  I added Adsense, a sitemap and a robots.txt and they added my website 4 hours later. Google’s Webmaster’s Tools has the robots.txt . I get my sitemaps from http://www.xml-sitemaps.com for free and I update them often.

2.       Steal, steal, steal. They say that imitation is the greatest form of flattery. Well when it comes to keywords, flatter your competition. But don’t  grab from some website that paid enough for adwords to get to the top. Go to about number 7+ in your search he didn’t pay squat and still got there.

3.       Trade those links. Google says “Don’t blah blah blah” you have to start somewhere. So get started. You have to do a lot of dumpster diving before you can get to enjoy a fine meal.

4.       The best way to get linked is by submitting qualities articles. What’s a “quality” articles? Articles that tell you something different in a way that leads you to a website without trying to sell you before you get there. Google and webmasters are looking for quality not quantity.

5.       Content, content, content.  It’s simple, everyone wants to know, are you going to help me or are you just trying to sell me something. If you’re helpful I might buy something from you. Haven’t you had those same thoughts? Go out and grab some quality content for your own site. And don’t forget to let the authors know you are publishing them and ask them to publish your articles.

6.       Finally remember it’s about Google, it’s about visitors. If Google won’t help you, help yourself. There are a million websites willing to send you visitors, use them.

7.       Be an expert. Every wants to here from an expert. Get yourself published by article directories. But remember be an expert not a pitch man. I can send your articles to webmasters but I can’t make them publish them.

These are just a few of the ways to get traffic, there are many great articles out there take a little time to read them

Gary Mincy
http://www.articlesbase.com/internet-marketing-articles/seo-rankings-and-other-google-college-degrees-i-dont-have-749153.html

The methods used to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with optimizing your site. I am here to tell you – the time has come to face your website!

A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That’s what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your
company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords – the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.

Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it’s worth adding them in the event that a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must access the code. To do this, click the “view” button on the browser menu bar, and select “source.” This will pull up a window revealing the underlying code that created the page.

If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name=”keywords” content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in “free link popularity check” in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren’t many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign.

Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing.

Remember, the higher your search engine ranking, the more quality customers will be directed your way.

Rick Jorgenson
http://www.articlesbase.com/seo-articles/how-to-get-top-search-engine-rankings-58970.html

Please Visit;

http://www.icrossing.com
http://www.searchengineoptimization.com.sg
http://www.elliance.com

for more info on Search Engine Optimization Tools

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Because a lot of high quality and relevant backlinks to your website gets your website high in the search engine result pages (SERP’s) Google is monitoring who is linking who carefully.
Google values natural, spontaneous or voluntarily links to your website because people like your content.
If a website pays for links or if a website accepts money for linking to other websites Google will do everything to punish these websites.
Google could even give them a death penalty known as being Googleaxed which means that your site is removed from the search index completely. 
The Google algorithm that calculates the rankings improves all the time but a human will always judge a webpage better.
The webmaster of a website with a high PageRank is careful where his outgoing links point at.
A link to your website is considered a vote for your website and the webmaster allows his visitors to go to your website.

Google registers:
- the amount of backlinks pointing to your website (more is better)
- the increase of backlinks pointing at your website
- the age of the links pointing to your website (older is better)
- the link popularity of a page (link popularity means the amount multiplied with the quality and relevance of the links)
- the PageRank of the linkpage that contains your link (higher PageRank is better off course)
- the relevancy and simmilarity of the linked websites and web pages
- big increases or decreases of the amount of links to your website (blackhat or illegal seo techniques)

Relevance is the magic word for Google. Relevance means how important the relation to the subject is:
link love is “important for” search engine optimization (SEO) so it is relevant for it.
link love is “related to” search engine optimization (SEO) so it is relevant for it. (relation, related, relevancy)
link love is “essential for” search engine optimization (SEO) so it is relevant for it. (necessary)
link love has “to do with” search engine optimization (SEO) so it is relevant for it.
Relevance from a search engine optimization (SEO) point of view means related to the keywords that you want to rank high for in the search engine result pages (SERP’s).

The internal links in your own webiste are important to increase your Google ranking too.
The internal links have to guide the Google crawler to every internal page of your website.
For your visitors it is very important that they can navigate through your website without thinking about it.
And last and most important, internal links distribute the PageRank to all the pages of your website.

Harry Zwinkels
http://www.articlesbase.com/seo-articles/google-link-value-depends-on-authorty-and-relevance-739042.html

http://infogoround.com Search engine optimization is a collection of techniques that can be applied to a website to increase the search engine ranking of the site. Search engine ranking is the position that your site occupies when a search is done using keywords you are targeting on your site. By the way, you can discover how to obtain thousands of top quality, private label articles such as this and information products for FREE at InfoGoRound.com! Check it out when you get a chance… SEO is important because if you can get your site listed in the Google top ten for your search terms you will get significantly more traffic than if your listing shows up on any subsequent pages. SEO techniques fall under two broad categories, on-page factors and off-page factors. On page factors include things like the use of keyword and description meta tags, the use of the alt tag for images, HTML header tags, keyword placement, etc. Off page factors revolve around backlinks, but also involve the use of keywords. Backlinks are the links placed on other sites that point to your site. Steps You Can Take To Improve Your SEO First, always use keyword and description meta tags. For every page on your site you should have meta tags unique to that page. Meta tags are HTML code found between the tags near the top of the page when you are looking at the HTML code. Second, where you have images on your site, always include an alt tag. The HTML code for including an image in your page has an optional attribute called the ‘alt’ tag. Third, use header tags wisely. The header tags H1, H2, H3 etc. are used by search engines to figure out what the important keywords for your site are. Forth, get backlinks with relevant keywords. The more backlinks the better. There are many ways to get backlinks. You can develop relationships with other webmasters to get traditional reciprocal links from other related sites. Participate in forums related to your topic and be sure to have a link to your site as part of your ’signature’. Write articles for article directories which include a link back to your site in the ‘bio box’. Use Social Bookmarking services to bookmark your pages and encourage your visitors to do the same. This is just to get you started, it’s not an exhaustive list by any means. We’ve covered just a few basic, but very important, aspects of SEO in this article. This is a very good place to start if you want to improve your sites search engine optimization. Keep applying these techniques until it becomes second nature and you should see an improvement in both your search engine rankings and an increase in the traffic to your site.

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Believe it, the web is such a big arena. And so much for it, the Internet world is getting crowded day by day. What more with the loads of people who are popping out here and there to show all and sundry that they are indeed involved in website promotion? Honestly speaking, most businesses today are already internet-based. Now it is understandable owing to the fact that more than half of the population is mostly associated with web browsing. Internet shopping has popularly grown and these business promoters see the dire need to go on with website promotion.

If you are presently handling a website or if you are just thinking about getting one, it should dawn on you that website promotion is highly relevant. If you do not attempt any website promotion, how do you think will the costumers find you? How would they know that there is such kind of website existing in the net? Therefore, to be guaranteed with a fruitful result, you have to concert all of your time and effort to do a website promotion as often as possible.

You have to bear in mind that you are not the sole individual who seeks for a fortified website promotion. There are a lot of competitors out there. Hence, you should think of something that would serve as your own edge. Try to beat them in other areas if you want to stand out from the myriad of website promoters. Most especially if you are a neophyte, the more that you need to master the tips that would push your website promotion efforts to the fullest.

Befriend those search engines. As people browse the net, they rely on the most popular and reliable search engines. As many of the shoppers are busy individuals, they settle for anything that surfaces the first. Now you have to take note of this working. You must create a link with these major search engines if you truly want your website promotion to be wholeheartedly patronized by the users. One trick is to employ as much keywords or key phrases as much as possible. Another concern is to have the content info rich. Nobody will be interested to waste time reading nonsense content in a website.

Website promotion could be adhered to in several ways. Do not worry because you could always employ those affordable methods and at times make use of the free website promotion tips. It matters that you not only employ one kind of website promotion method. By combining them, you increase your chances of gaining the maximum outcome for your website exposure and business gains. Here are a few noteworthy suggestions that you may take up for your website promotion.

Work with links. Create a link with other search engines. Submit the content of your website to those search engines as doing so would help you a lot in gaining great traffic.

Offer freebies. In order to attract visitors, come up with really good freebies especially in your first launching. This will further give them a reason to await the next deals that your website would be focusing on.

Engage into paid advertisements. You could have affiliates help you in website promotion.

Create press releases. Have some statements that would thrill the internet browsers.

Follow these simple website promotion tips and see how your business opportunities would dramatically open up.

Jazzy
http://www.articlesbase.com/seo-articles/website-promotion-tips-128344.html

Search Engine Optimization (SEO) and Pay Per Click (PPC) are the two well-known terms which are often regarded as linked, especially when we talk about Google. All over the Internet we come across several blogs and forums highlighting their views about both these terms. Some Google bashers, who try to prove some kind of conspiracy in everything that Google does, go to an extreme extent of explanation and make everything, seem devious.

But how many of us really understand the difference between SEO and PPC? Do we have the required knowledge of both the terms so as to decide the difference or similarity between them or are we just swayed by the views of others? Are we being cynic at Google just because it grew to the most successful company from a diminutive University project? Or are we not able to accept the supremacy of Google as at present it has no competitors?

Whatever the answer is but I personally believe that there is no reason to doubt Google about it. For more details go to: www.thesearchengineprimer.com The first difference between the two terms is that Search Engine Optimization (SEO) is not a service provided by Google but we have adopted this process to make our websites available to the online world. On the other hand, AdWords is the only program run by Google through which it earns maximum part of its revenue.

The second difference is that SEO is used to increase the rankings of the website which is organic in nature i.e. there is no cost involved in it. It is completely free. What all you have to do is just study the algorithm of search engine adheres to the policies and follows simple steps of optimization. Doing so will give you good rankings irrespective of any other factor. On the other hand, AdWords is a controlled process. It is costly when compared to SEO but much cheaper when compared to the ROI and offline marketing.

Third difference is between Page Rank and Quality Score. PageRank is the value Google associate to the individual pages of the website. PageRank outlines the online popularity of the page and how important the page is in the eyes of Google. On the other hand Quality Score is associated with the keywords and ads within the campaign of AdWords. For can visit to: www.search-engine-premiere.com it is determined by Click through Rate (CTR), keyword & ad text relevance, landing page quality and historical keyword performance.

The fourth difference is the factor of dynamism which is associated with both the terms but diverge significantly. When we perform SEO on a website and after some time we achieve say 1st rank on search engine, it is bound to change because of two reasons – change in search engine’s algorithm and concentrated efforts by our competitors. But this change is not instant. It may take months and even years to dislodge the position of our competitor’s website which is well optimized. On the other hand, the ad position changes frequently. As soon as we click the refresh button of the browser we can see the change in position of the ads and sometimes even complete replacement of ads and display of new ads.

The fifth difference is the how the cost is incurred. In AdWords, Google charges in two ways, either Pay per Click (PPC) i.e. the advertiser has to pay when someone clicks on his ads or Pay per Thousand Impressions (CPM) i.e. advertiser has to pay for displaying his ad thousand times. On the other hand, no such cost transaction is involved in SEO. Your website’s snippet will be displayed as many number of times as and when the keyword for which it is optimized is searched for. No cost will be paid or taken by anyone if your URL is clicked.

These are the few but not all differences between SEO and PPC. Those who believe that either of them affects the other are unnecessarily wasting their time and resources. These are two complete different things and must be handled differently and if possible, by different people. The only similarity between the two is that both of these are used to market the websites online and to increase the brand awareness.

CHRIS ALEIN
http://www.articlesbase.com/seo-articles/seo-is-used-to-increase-the-rankings-of-the-website-736162.html

The three most important tips

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There are two things you should always be doing:

- Improving your content

and

- Improving your traffic

These two are similar, as your content is what brings your visitors back for more, but you will also have to focus on promotion methods – otherwise you will have a great site with very few visitors.

How to improve web content:

You might already have perfectly optimized, search engine friendly content. If that is the case, move on to the section on web promotion. But if you are like most webmasters, you will be continuously trying to improve your content – not just for the search engines, but for your visitors.

The content of your site depends on many factors, and some of the ideas I will present are not necessarily appropriate for your site – decide what improvements to your content will be most appreciated by your visitors, and begin applying those changes today.

If you have a content page (as opposed to a ‘mini-site’ or a sales page), an up-to-date article or two related to your keywords can go a long way. Your users will appreciate useful information, and the search engines love keyword-rich articles. There are two ways you can use articles on your page:

- Manually find 1-2 good articles several times a week, change your webpage, and re-upload every few days with your new articles in place,

or

- Use an ‘article-of-the-day’ script. These are great for your users and search engines – every day, you will have a new article related to your topic. You can get free scripts (just search “article of the day script” without the quotes), use a paid script with more features, or you may get ‘content management’ scripts with your hosting. You might pull articles from other sites (make sure they allow this), collect articles into a database on your site, or even build your own article directory filled with content.

This is very useful in improving your search engine rank, and will also have your visitors coming back daily! Good results for 15 minutes of work (if you use a script). Check your articles to make sure they are relevant to your topic, to ensure that you will get better rankings, and so you get targeted visitors.

If you cannot find articles for your industry, you can try adding mainstream news articles to your site (unless this would be entirely irrelevant). This could bring some traffic, and ensures that your site is updated frequently.

Another way to improve your content is to continuously look for new products, services, special deals, or anything else that will provide value to your visitors. If you aren’t sure who your visitors are, take a step back, search for “finding your target market” and “free keyword analysis” to find tools that will help you determine your target market (if you need advanced information about your market, there are several paid tools available to help – search “niche marketing” or “targeted advertising”). Example – if you have a site about traffic generation techniques, you could add a “free traffic tip of the day”, a new daily marketing article, and a new product to help generate traffic each week. That should give your page more value to your visitors and search engines.

As you can see, improving your content will bring you more traffic, but you probably know that content is not enough. If you have the best content on the web, but do absolutely no advertising, you will not get any traffic (other than your own visits).

So, how to advertise your site – this is not as difficult as most ‘gurus’ would have you believe. If you have a marketing plan, and you know your target market, you will not have a problem getting traffic. There are two ways to advertise your site:

– Advertise for free
– Pay for advertising

Free hits to your site are great, because there is almost no way to lose money this way (you can lose money if you get millions of ‘hits’ that have no interest in what you offer – you might pay bandwidth overuse charges).

How to effectively advertise without spending a dime:

- Test your ads! This is the most important part of using free or paid advertising. Some things will work for one of your sites; the same strategy may fail to get one visitor for another site. Test and refine, figure out what advertising strategy works best for each site, and watch the money start coming in!

- Use forums! Go to discussion boards related to your site. Post questions, answers, special offers, or good information. Always read the rules of the forums, and don’t spam (post something useless just to get your link on the site). If you have something useful to say, people will click your link to see what other valuable things you offer.

- Post to classifieds! Especially if you are selling something. Post classifieds in your category to get more free targeted advertising. There are also programs that let you submit one ad to many sites. If you find that classifieds work for you, consider getting a submitter to automate your classified advertising and bring you more traffic!

- Use traffic exchanges! These are programs where you earn advertising credit for viewing other member sites. You may have to view 2, 3, or 4 sites for each visit to yours, or there may be a paid version that gives you more traffic. Note: I would recommend that you do not use ‘autosurf’ exchanges – even though you will build up credits quickly, you will rarely get conversions from this traffic. For a list of good manual traffic exchanges, search ‘manual traffic exchange’ or visit The Internet Income System. You will earn credits when your referrals surf, so promote the exchanges as well. In time, you may be able to stop surfing and still get plenty of traffic from traffic exchanges!

- Exchange links! This is important for your search engine rankings, but most people forget that the links themselves will also bring you traffic. Don’t exchange links with irrelevant sites – make sure the links you ask your visitors to follow will give them something of value. This will ensure that the reciprocal link to you will also bring visitors that are interested in seeing what you offer!

- Here’s one the masters never mention: Newsgroups. Yes, good old Usenet. Post articles, questions, or answers related to your website topic. You can’t use HTML, so no live links, but there’s no reason you can’t put your URL in your post (again, don’t spam). You can also get responses via e-mail, and build valuable relationships with other members who frequent your topics. This is a great way to get customers, business partners, link partners, and even free advertising! Your Usenet posts can remain on the ‘Net for years, so make sure your post is useful – read any posting guidelines and tips for the newsgroup before posting.

- Submit to directories! Directories list sites by category, so you will get targeted traffic this way. Some directories are free, including dmoz.org – The Open Directory project. It will likely take a few weeks before your site is included (if at all) but you should still submit it for free. Some sites charge a fee to be included in their directory. You may decide to buy a paid submission if you want a one-way link from a high-traffic page, or if you feel that you will get a lot of quality traffic. The main advantage of paid inclusion is that your site can be active in the directory within hours, so you may start receiving traffic immediately.

- Other free techniques: submit to smaller search engines, write articles, use viral pages, give away free reports with your links (make sure the report is useful and has value), give away free software, build your mailing list, and more.

If you spend 2 hours per day focusing on the of the above techniques, you will:

- Quickly get indexed in the search engines
- Begin seeing more traffic
- Improve your search engine rankings
- Get quality backlinks

I would suggest splitting up your time as follows:

Each day, spend 1 hour surfing for traffic credits on at least 2 or 3 exchanges at once (if you want to learn how to maximize your surfing credits, go to The Internet Income System and sign up for my newsletter, or just send me an e-mail). This alone should get you at least 20 hits per day (usually much more).

Spend at least 1 hour on only one of the above techniques. Example – Post to 50 newsgroups on Monday, submit to 20 directories on Tuesday, make 10 forum posts on Wednesday, etc.

If you keep up this technique, within one week you should see significant results, and within several months your traffic should be through the roof!

Sometimes, you need to get visitors to your site immediately after it goes live (maybe you have a limited time offer, or cutting edge information that won’t be relevant in a month). If this is the case, consider adding paid ads to your marketing arsenal. There are many ways you can buy traffic to your site:

- Pay-per-click advertising! This has become one of the most popular ways to advertise on the ‘net. You have seen PPC ads everywhere (they are probably all around this article). Why? Because they work – context targeted ads ensure that visitors are offered sites related to the one they are on, so you get targeted visitors. Unfortunately, PPC ads are based on bidding on keywords, and there are ways you can lose thousands of dollars a month if you are not careful. If you wish to use PPC ads, make sure you do the research – know how much it will cost and how much you will gain. It is important to test frequently with PPC ads. Use the free keyword tools available to optimize your ad campaigns, try to buy keywords that are frequently searched and seldom advertised. Set your limits carefully, and know how much you can realistically afford to spend each day on clicks.

- Expired domains! Amazing idea, here’s how it works: You either buy up domains as soon as they expire and redirect their traffic to your site, or you can pay companies that resell expired domain traffic as a number of hits per month. Either way works great, here’s the difference:

- If you buy your own domains, it will only cost about $6/year per domain. But, if you pay for monthly traffic, you will not have to do all of the research to ensure that the domains you get will bring you quality, targeted traffic. Also, most of these companies bring you traffic from hundreds of related domains, so you will are more likely to get interested visitors.

- Other paid advertising options: solo e-mail ads, newsletter/eZine ads, banners, text, image, and video ads. These have varied costs, and it would be difficult to tell you how to use these methods for your website, so if you would like to try some of these forms of advertising, make sure you research how to write ads for that tool.

Always analyze your spending when you use paid advertising. Improve your ad copy, ad placement, and visitor targeting – you are spending the money, make sure you get the best possible ROI.

That should get you well on your way to a profitable, valuable website. Remember to stick with it, but don’t put all your eggs in one basket. If an advertisement is not working for you, stop using it. If something is working well, keep doing it. Try to improve your overall marketing strategy slightly every single day, and you will soon have a wonderful website generating tons of quality traffic!

Peter Stolmar
http://www.articlesbase.com/online-promotion-articles/website-promotion-explained-77287.html

What is Search Engine Marketing and why is it important for your website? Learn from Neutralize (*\*) the UK’s leading agency.

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What is Google Page Rank and why it is important?

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Expert Google search engine optimization have increased exponentially, because of the proven search engine optimization and search engine positioning techniques.

A group of Google employees have recently filed a patent application (#20050071741) with the United States Patent and Trademark Office which gives insight into how to optimize one’s website to do well in the Google rankings. The filing of the patent gives verification that Google uses or intends to use historical data in its ranking algorithm. This patent also gives credence to the Google Sandbox Theory for new websites.

Under the Google Sandbox Theory, new websites are placed in a sort of holding tank for observation for a period of time (6 – 9 months at present) until the website has proved that it’s not a fly-by-night operation. Once the Sandbox period is over, then new websites will climb rapidly in the rankings. The Google Sandbox Theory is an unofficial theory based on observation and anecdotal evidence from those within the search engine optimization industry.

Based on the new Google patent here are the top 5 suggestions to better optimization for Google:

1- Build links slowly to your website. Websites that put up a bunch links quickly send up a red flag that links are being added in order to boost rankings. According to Google, natural links happen slowly over time, so one’s link-building strategy also needs to include link-building slowly over time.

2- The anchor text in the back links to a website also need to be natural as well. If a website has lots of great content of interest to visitors, other Webmasters will naturally link to the website. Content is still king when it comes to building natural links. In fact, having great content is the best natural linking strategy.

3- If content is king, then fresh content is prince. Google thrives on websites that are constantly adding fresh content. Websites with stale content erode in value over time.

4- When adding fresh content, make sure it is substantial. According to the patent, Google measures substantial versus insubstantial content that is being added to a website. Don’t try to trick the search engines with lots of minor content updates.

5- Outbound links to trusted, authority sites help in the rankings. As a reputable online business, it makes good business sense to refer customers to other reputable businesses as well. Referring customers to disreputable websites only hurt a business’s reputation and credibility and Google takes this into account when deciding how to rank websites.

There are more insights to be gained from the patent application, but these are the highlights that will help Webmasters and SEO’s focusing on Google to achieve higher rankings. Many of these ideas have been stated before as theory and now the patent application verifies these theories. Historical data has always been thought to play a significant role in the Google rankings. So now that it has been confirmed, taking action seems to be the next logical step.

I hope this helps in your future advertising decisions.

David Bell
http://www.articlesbase.com/seo-articles/search-engine-optimization-for-google-3900.html

1. Forums – Do not spam the forum by blatantly advertising your business in posts. Instead, put your link in your link in your signature that will be shown with every posts you make. Then, just contribute to the forum by asking/answering questions and your signature file will do all the work for you.

2. Videos – There are dozens of video sites out there for you to upload videos.  You tube even has an easy way to format videos so you do not need to be tech savvy.

3. Safelists & Traffic exchanges – the idea is simple, you get credits to show your websites by viewing other people’s websites.  You should always trying to capture people’s email addresses when you promote a business using these free methods. Sending people to a regular website that doesn’t capture the email is a big mistake.

4. Article marketing – also know as “bum Marketing” in the industry.  There are lots of article sites that will let you post articles for free. This can be very useful for you to create back-links to sites and to try and get listed in the search engines. Be sure to use the “keyword” several times throughout the article and in the title as well. You then put a link to your website in the “author bio” box at the end of the article.

5. Free classified sites – If you post a few dozen ads a day and collect email addresses, you can use free classified sites as an effective means of advertising.

6. Blogs – Similar to article marketing in that you are trying to get listed in search engines for a particular or several key words. So, again, you must use the keywords you are trying to get listed for many times in your posts.

7. Social Networks – If you are willing to put some work into creating a nice profile page and building up
a fair amount of contacts, sites like Facebook and Myspace can bring you some good traffic.

8. Hub Pages, Squidoo Lens, Twitter – These sites are kind of like a combination between blogs and social networking sites. They free to set up and work very similar to
articles and blogs.  You are trying to draw in traffic though the quality/relevance of your content.

The key to success with free methods for website promotion is consistency.  You will only see results if you spend a reasonable amount of time promoting your website.

Adam Raley
http://www.articlesbase.com/internet-marketing-articles/eight-best-free-methods-for-website-promotion-with-tips-692071.html