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In this video, Lethia Owens (personal branding and social media strategist), shares hows a client increased their Google ranking for their website by using the RSS feed of their blog.

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Tips on Designing Your Small Business Website

There are all sorts of websites out there, and clearly some of them are working much harder than others. How can you be sure your website will be a champion?

The key is website planning and strategy. Think of your website as an employee and make sure you hire the right one. If you approach this project with clear goals in mind, you will be rewarded with a lucrative asset to your business. What’s most important? The questions below will get you started.

1. What are your specific business goals?

How could your website help you achieve them? Need to increase sales through cross selling? Your website could educate customers about using your products or services together for greater value. Need to reduce time spent in customer service on the phone? You can promote your website as your primary customer service centre, helping to redirect queries that can be easily solved. A little time spent planning a job description for your site will result in a website that works harder for your money.

2. Who is your target market?

What are they looking for in your type of business? Your website will have to appeal to them and speak to their needs. If your site clearly addresses your customers’ needs, visitors will spend more time there and will be more likely to become paying customers. How can your website add value for them? If you need ideas have a look at competitor websites and imagine you are their customer. Identify what they have done well and capitalize on their mistakes. Look at other websites that you like. How did they make such a good impression?

3. What do customers like best about your business?

Is it your high quality products? Your value for money? Your speedy customer service? Your friendly staff? Whatever it is your website should reflect those aspects of your business. They are what set you apart. If you’re not sure why people come back to you consider undertaking a customer satisfaction survey to find out.

4. Do you have identifiable branding that represents the unique personality of your business?

If not, develop a branding identity that will set you apart from competitors, starting with a logo that communicates the character of your business. The visual design of your website is an extension of your brand identity. Be sure your website is dressed for success and represents your business as nothing less than credible and professional.

5. Do you have the time and skills to prepare your own content?

Be realistic here. Your written text should be concise, focus on customer needs, and use language that your customers understand. If writing isn’t your thing, consider hiring a copywriter to massage your copy or even write it for you. Make use of images and video where it will be useful to customers. If you don’t have quality images at hand, consider hiring a photographer or buying stock photography. Don’t be tempted to cut corners and compromise quality just to save a few bucks. The impact of your content is critical to your website’s success.

6. How can you take advantage of interactivity?

There’s no substitute for experiencing your product or service in person, but as this may be your only chance to make an impression, make the most of it! Establish what your customers are interested in, give it to them and lead them to action through the interactive nature of the Internet. Engage them with online competitions, printable discount vouchers, product demonstrations, live help, customer feedback surveys, etc. Interactivity can also be a great way to build your customer database or gather market research about your visitors.

7. What is a realistic budget for your website?

To plan and implement a website strategy you’ll need to invest upwards of a few thousand dollars to do it right the first time. Think carefully about your budget. Does it seem reasonable given your business goals? Think about the bottom line benefits in terms of potential cost savings as well as revenue potential.

8. How can you promote your website?

First and foremost, put your domain name on everything! Letterhead, invoices, signs, sales tags, whatever you can. It’s much easier to remember a website address than a phone number. To attract new customers via the Internet you’ll need to harness the search engines. Search engine marketing involves optimizing your website so it’s visible to customers searching for your type of business. If you are in a competitive market, you may need to budget for comprehensive search engine optimization for your site. If you’re looking at search engines as a major source of new customers you may also consider adding ‘pay-per-click’ advertising to the mix.

9. Will you manage your own updates?

Keeping your website fresh provides a reason for visitors to return to your website. If you plan to make regular content updates, consider investing in a Content Management System costing as little as a few hundred dollars. It makes more sense to pay your website developer for ongoing development rather than simple changes to content that you can make yourself.

10. How do you know if your website is a champion?

After your site has been live for several months, quantify the gains generated by your website and identify the impact your investment has made on the business. Using software tools you can establish which parts of your website are performing well, and which parts need tweaking. A website strategy is never really complete. You can always improve on the status quo. Set a regular schedule for review and don’t forget to budget for strategy changes and ongoing development.

http://www.eyeswideopen.com.au/

Zoe Gray is the Creative Director of Magnetik. Magnetik provides a one-stop-shop for online marketing, including website design and development, search engine marketing, and logo and corporate identity design. http://www.eyeswideopen.com.au/

Jazzy
http://www.articlesbase.com/home-business-articles/small-business-websites-10-steps-to-success-125973.html

Below are 11 practical reasons why streaming video should be considered as a vital marketing tool to add to a business website.

1. Limited Screen Space.Computer screens have increased in size over the years but webmasters still have to deal with the problem getting all a client’s information presented above the bottom of the screen.It’s difficult enough to get prospects or customers to read anything without them having to scroll lengthy pages of text.Placing a prominent link to video content greatly reduces the amount of reading and web space needed (A lot can be said in a minute of video, 100 words or more).

2. Computer Screen ReadabilityComputer monitors have never particularly easy on the eyes.Screen LCDs are brighter and display more contrast than CRT (which is great for graphics but again not ideal for reading). So instead of giving your potential clients eyestrain and a headache, deliver the information using video, a much more user-friendly experience.

3. Scanning habits of visitors.A large number of net users (around 70 percent) tend to scan and skim over material, rather than actually read it.Having a well presented streaming video that loads and begins playing quickly is a powerful way to encapsulate the main points of your business and transmit them in a memorable way.

4.Retention.Studies have shown that only a small amount of read text (around 10 percent) is easily recalled by a reader.Audio is slightly better (20 percent), whereas Video, being both visual and audible has the highest ranking in memory retention studies (around 50 percent or higher).(If this is combined with actual interactive activity – ie doing, the result rises to around 80 percent).Also consider the following facts:55% of a message meaning is derived from facial expression38% of a message meaning is derived from gestures, body language, etc.From the above we can see it simply makes sense to add video to a business site.

5. Consistency of Message Delivery.Because text is skimmed your overall message may not come across in a consistent way from one visitor to the next.When clients are left on their own to browse you really don’t know how much of your message they are getting.By presenting information in video, you deliver a consistent, error-free message without anything left out. The human voice, music and visual cues breaks through the concentration barrier and leaves a lasting impression of who you are and why your visitors should be customers.Content is King – Presentation is Queen.

6.The Phenomenon of Multitasking.Time is vital in business and so most of us try and cram as much into the day as possible – doing several things at once (multitasking).Most of us are answering the phone, reading documents, creating reports etc etc. People want it short, and to the point (and we want to be able to grab their attention while they are doing other things!) If TV advertisers can effectively promote their products in thirty-second commercials during dinner, imagine what you can deliver in the same amount of professionally created video online.

7. Branding – Creating a Personality.Successful businesses all have an image and personality and there is no better way to transmit that personality to your prospective clients than with video. Companies spend thousands of dollars on logos, slogans, printed material and website design.Using video is a powerful tool that effectively “glues” all these elements together.You see it, hear it and interact with it, creating a memory and a feel associated with that business.TV commercials have given Fast food chains, Banks and consumer electronics a corporate image.Online video can do exactly the same (at a tiny fraction of the cost of TV airtime 24hrs a day 7 days a week, worldwide).

8. Cost Effectiveness and ease of use.Many business people make the assumption that multimedia solutions like video are expensive – but that is no longer the case.Recent developments have made streaming video tools accessible to even small budget companies with the flexibility not available in flash presentations which can be extremely labour intensive and cannot be viewed without the correct player.It is possible to create, adjust and present your video message with minimal equipment and low overheads and obtain a professional result.Further developments have made video viewable without the need of downloading and installing additional software (which by the way, is a guaranteed way to lose visitors).

9. Trust and association.Video gives the visitor a picture of who you are.TV commercials that feature a celebrity or (even just the man or woman who runs the store) create trust – that is one reason why they sell.Buyers like to associate a name with a face and video does this better than any other medium available.To be able to see something “real” in a virtual world helps to solidify the viewer’s perception (hopefully positive) of you and your product or service.

10. It’s a well known medium that is still unique enough to attract attention.While text, plain pictures (and even flash to a degree) have become commonplace and “ho hum” in the net, online video still attracts significant attention (who can resist opening a link “Watch Video”?)There is still a fascination with this media which works in the advertiser’s favor.

11. And finally… You can effectively demonstrate your product.Ever try to describe to a customer how your product works, how easy it is to use, special features, etc with just text? – it can often be very difficult.Nothing beats a customer seeing a product or service they are interested in going through it’s paces.Video is the only medium that gives the prospective customer a real life illustration of the what, how and why operations of your goods and services.When a customer understands a product and how it will benefit them, they are more inclined to purchase.

Mark Spivey
http://www.articlesbase.com/multimedia-articles/eleven-practical-reasons-why-streaming-video-is-a-vital-marketing-tool-for-your-website-59461.html

I have been in business for 16 years in a variety of industries – but the common factor for all, was, I would never let my staff mail out a letter unless it was on a company letterhead.

It didn’t matter if that letter was to a prospective customer, to pay an account, or to the Prime Minister, any correspondence leaving our premises had to be on a letterhead and neatly presented.

So the question I pose – as a business owner would you, or do you, allow your staff to send out company quotes, mail outs, or even general correspondence on a plain piece of paper – or not on company letterhead? I thought not…

In today’s fast paced world – email and computer generated correspondence are fast replacing the old, print, mail and post scenario common from yesteryear.

Thus it comes to a great surprise that a number of small and medium sized businesses and their owners have not adapted their circumstances to suit the modern cyberspace world and continue to allow their staff to send out plain paper mail, in an electronic format, otherwise known as email.

Plain paper email – messages, correspondence, quotations, and letters without any company logos or references.

True Story

My girlfriend was recently sourcing quotes for some customised shutters at home.

She had asked 2 companies to quote – and they both came in approximately $10 000, (shutters are expensive these days).

She brought the two quotes home for us to both make the decision on which company we would choose to install them. The first quote I looked at was professionally presented on company letterhead and came with colour brochures and diagrams of the shutters.

However, the second quote (the least expensive quote) was on a plain piece of paper with no logos or company description. At the bottom it simply read – Thanks Craig.

My immediate and gut reaction was to go with the more expensive, better and professionally presented quote – as the shutters were costing a small fortune, I wanted quality work and needed to deal with a reputable company.

I was then informed that the second, cheaper quote had come via email.

That may have been the case – but how many people are judging you and your company on the initial presentation, like I did with my shutter purchasing decision?

Worse still – how many $10 000 jobs was this company losing because of the way they were presenting their quotes – via a very plain email format?

Email has come a long way since its inception as a plain text form of correspondence.

Today’s email can be a combination of visually rich images and interactive elements, clickable links and interactive forms, which engage the receiver. Even the more exotic things can now be done in an Email, such as embedding sound or video data.

Thus I pose another question? Do you or your staff currently have a signature file at the bottom of every email correspondence generated in your business? If you are asking what is a signature file? – Then I am assuming you don’t.

A signature file is the set of text that you attach to the end of all of your emails that identifies you, your company’s products and services. A signature file generally contains the name of the person who is writing the mail, the business or company name, preferred means of contacting the person or the company, and the information showing the benefits of contacting the person or the company.

Dynamic Emails however are the next generation of signature files. A dynamic email is principally a 21st century letterhead, incorporating the basics of a signature file into a fully interactive letterhead for your business.

Dynamic emails let you and your staff

• send personalised and professional emails that are company standard and consistent

• have visually appealing messages that make your company stand out from your competitors.

• incorporate interactive forms or clickable links to your website

• keep your brand, service or product top of mind with your clients (become on-sellers of your business)

• load automatically for ease of use and control of company branding

• give you an electronic letterhead for every email message you and your staff send.

Consistency and standardisation is the key when you and your staff are communicating your message to the outside world.

You could probably build a dynamic email or letterhead for yourself by putting a few logos or images on an email in html format.

Chances are though that either you will make the resulting file way too large and it will take forever to download on the other end (upsetting the end user) – or the look and design of your email will not look the same on the other end (due to different email applications).

As well there is a good chance of your email getting picked up by the SPAM filter.

There are a number of techniques a professional will use in ensuring that your company’s’ dynamic emails are consistent modern day letterheads.

Is it time you invest in some online stationary?

David Caruso
http://www.articlesbase.com/small-business-articles/the-letterhead-of-the-21st-century-137608.html

How to Create an amazing 3D home page with icons of your favorite websites. All customized to your favorite sites.

Create Your Home Page: http://myfav.es/

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Viral Marketing – Can it Effect Your Employment Brand?

A Three Part Series – The good, the bad and the ugly

Part 1 – The “Good” The impact of a good product experience

Part 2 – The “Bad” The impact of Bad work Environments

Part 3 – The “Ugly” The impact of Lay-off’s, Restructures or Downsizing

Absolutely! Viral marketing refers to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.

Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.

It is claimed that a satisfied customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like. Viral marketing is based on this natural human behavior.

The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

The term “viral marketing” is also sometimes used pejoratively to refer to stealth marketing campaigns the use of varied kinds of astroturfing both online and offline to create the impression of spontaneous word of mouth enthusiasm.

Ok, so how does it work? First, the “Good”

Today, I received an email from a friend of mine – Subject: Guitar Hero Expert. “Bob, This kid is amazing… He is definitely my guitar hero”.

http://kotaku.com/350157/pre+teen-guitar-hero-wails-on-the-ellen-degeneres-show?autoplay=true

So, I clicked on the email and watched the video. Outstanding! This kid was amazing. In fact, I called my two boys in who are avid “Guitar Hero Players” to watch the video. I then forwarded the video to all of my friends.

This was happening all over the country. In fact, this young “Guitar Hero” racked up an impressive 3.8 million hits on his Utube video which later caught the attention of the Ellen DeGeneres show that later yielded a live perform on her show.

Ok, what does this have to do with and how does it impact an employment brand?

The viral marketing wrapped around this 11 year old caused a surge in product popularity. This bodes well for all “brands” involved.

Red Octane, the publisher, developer, and distributor of Guitar Hero, Guitar Hero II, Guitar Hero Encore: Rocks the 80s and Guitar Hero III: Legends of Rock has been catapulted into the limelight. The success of these products creates demand which impact sales, profits, brand recognition, top of mind awareness, and employment opportunities.

Red Octane has now become the place to be in Sunnyvale, California for young and upcoming software developers.

PlayStation®2 computer entertainment system console from Sony Computer Entertainment, Xbox™ video game system from Microsoft, and on personal computers (”PC”) are also benefiting from the craze both financially and “brand” wise.

The viral hype positioned their corporate brand and proprietary brands in the forefront as leaders in technology and innovation. All important “Brand Attributes” when recruiting top tech talent.

Not to mention the “brand” impact on the video game peripherals and accessories business who have won awards for the Ignition® Dance Pad, the Guitar Hero SG® Controller, the Wireless Guitar for PS2, the X-plorer Wired Guitar for the Xbox 360, the Kramer Striker Wireless Guitar for PS2 and the Les Paul Guitar for the Xbox 360, Nintendo Wii and PLAYSTATION 3.

As you can see Viral Marketing can impact your brand in many ways and is considered one of the strongest forms of marketing known.

In part 2 and 3 we will explore how this form of marketing can also be an “employment brands” worst nightmare.

Closing note: All of you that clicked the link I provided about, have now participated in a viral marketing movement.

About MYJOBENGINE: http://www.myjobengine.com

MYJOBENGINE.com is the internets first “Employment Branding” job board and marketing tool designed specifically for Corporate Staffing professionals seeking effective and efficient ways to promote their “Employment Brand” and corporate career site.

Bob Gutowski
http://www.articlesbase.com/human-resources-articles/viral-marketing-can-it-effect-your-employment-brand-325340.html

http://john-gregory.com/
http://www.go123video.com

Free Keyword Tips and TechniquesKeyword Basics You are currently browsing the archives for the Keyword Basics category…
Keyword Tips. Developing Keywords. SEO. Google AdWords. Dublin … Unfortunately, it’s all too easy to brainstorm your own list of keywords, only to find out later that they are not as popular as you first thought. … Web Page Optimization Keyword Tips: Enter Keyword Here in Page Search engine keyword optimization guide. How to keyword optimize a web page to get top search engine ranking and increase traffic! CareerTV Interviewing: Keyword Tips Give your resume some added punch against electronic screening devices. CareerTV is the first and only global television programmer and interactive website … Keyword Density: Tips for Business Success article friendly article directory script. auto approves and matches categories by keyword, included article marketer script for thousands of fresh articles … Keyword Tips Keywords are not case sensitive. If you want to search for an exact word or phrase enclose it in double quotes (eg “materials management”). … SEO Keyword Tips Search engine optimization tools, internet tools, webmaster tools, search engine tools and webmaster articles at Self SEO. Keyword Tips Want to know What types of keywords convert into sales? Here’s a tip! Keyword Tips and Tools Use these keyword tips and tools to get targeted traffic to your small business web site. Keyword Density: Tips for Business Success Article Directory is an article submission site to submit articles and find free content for ezine or web site. Shopping Cart Software E-commerce Tips Blog Archive PPC … PPC Keyword Tips For Shopping Cart Software. Pay-per-click marketing should be a marketing strategy for just about every e-Commerce store owner. … Profit-Rich Marketing Blog with Ford Saeks Blog Archive … Keyword Tips to Drive Traffic to Your Site from the Search Engines. Always keep an eye on your Keyword Placement and Keyword Density on the body of your web … Lucrative Keyword Tips – Daniel Levin – Site Promotion.. Lucrative Keyword Tips. By: Daniel Levin. Everyday millions of people are searching for your products! Keyword phrases are the key to driving the necessary … AdWords Keyword Tips From Adisem » Online Dating Insider AdWords Keyword Tips From Adisem. December 4th, 2006 · No Comments. Online Dating Insider covers the online dating and social networking industry. … Keyword Tips
One of several Keyword Tips, Keyword density is an indicator of the number of times the selected “special” word appears in the web page … 8 Keyword Tips For Search Engine Success. I was worried. “With a hundred million web sites competing, how on earth can I get anyone to my site?… Ubertor Real Estate Blog. Blog Archive. Search Engine Keyword Tips Greg over at BloodHoundRealty has posted this weeks Carnival of Real Estate and he has included my blog about Search Engine Keyword Tips…. Keyword Explorer — OnlineOrganizing Keyword: “Tips And Tricks”. Related Keywords: Tips And Tricks – Clutter – Simplify … Quick and Easy Tips for a Month Devoted to Organizing #4: Six Simple … Search keyword tips on the input you provide. Find your main keywords in any document or website.

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Blogging is a very cost-effective method for generating traffic that only requires some time, dedication, and creativity. Blogging allows you to introduce yourself to an endless sea of potential readers online and generate interest in your business.  You can write your blogs in article form, as journal entries, as thoughts of the day, or any other way you can think of to convey your thoughts.  Beyond driving traffic toward a business website by helping gain search engine attention, blog marketing has a number of other benefits for entrepreneurs, as well.

Benefits of Blogging for a Home Business Owner

·Provides a forum for a small or home business owner to discuss their products, services or business opportunity in an easy-to-understand way.

·Keeps your target market aware of upcoming events or news.

·Provides a platform for small business owners to establish themselves as an expert in their field.

·Creates an interactive environment and invites direct contact with potential customers and/or business partners. Readers can leave comments or even ask questions directly which the writer or writers of the blog can then answer. This is a fantastic way to develop a rapport with your market and gain credibility.

·Offers a means for a home business owner to connect with customers and prospects. Getting acquainted with your audience is beneficial because it allows them to view you as someone who is accessible, professional, and down to earth.  Also you can hear first-hand what your customers and prospects really want and tailor your products and services to suit them.

·Creates an outlet for fun and creativity. The typical set up for a blog – even those used by some of the world’s most noted newspaper journalists – is very friendly and conversational. This means small business owners can share ideas in a laid back way. Communicating in this way is often considered one of the most enjoyable for home-based entrepreneurs. Since blogging can actually pay off with more business, it’s a win-win.

Getting started with blog marketing is really very simple and so many people are blogging everyday on every subject imaginable. You can host your blog for free on a number of sites online and it will help drive interest and traffic toward your website.  Many of the sites allow you to customize your blog in regards to layout, colour scheme, fonts, photos, audio, video etc…Personalizing your blog will help in branding yourself and your business.

The key to building a successful blog is to work at it consistently by adding new content and updates regularly. Blogs with lots of activity tend to have much better search engine ranking than those that aren’t updated.  In fact, highly trafficked blogs can move up in search engines more quickly than most websites, which is a very good thing for a home-based business. Build your blog one post at a time and your business will reap the rewards.

Gopal (The Musical Mad Scientist and Entrepreneur)

www.boom.thevfusiongroup.biz

Gopal D

Social marketing tips from Penny Power, Founder of business social network Ecademy, whom talks about the power of a great blog, and how you can get it behind your site. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com
Penny Power: How would you actually phrase a blog, how would you write? I think people have different writing styles, again remember its not about broadcasting, people dont want to be broadcasted out. I find the most enjoyable blogs are ones where people, I feel like they’re talking to me, I feel like they’re sharing some useful information, its not, they’re not too long and they know when to stop rambling, they know something that’s interesting and they’re saying it in a conversational style so I would tend to sit down and write something almost as if I was having a conversation with someone. Broadcasting is something you shouldnt do; just shouting the information to people is very off putting.

Have you got a great business, idea, product or service, but you just can’t get the revenue growth you are looking for? If you’d like your business to be considered for the Million Dollar Challenge click here http://www.yourbusinesschannel.com/SyndicatorShow.aspx?spk=295

Find out more about the very latest in Million Dollar team developments and news by visiting our blog at http://www.yourbusinesschannel.com/ResourceCentre/Snap/blog.aspx

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Jennifer Laycock and Andrew Goodman of Page Zero Media follow up their SES San Jose 2008 “”Igniting Viral Campaigns”" session with a discussion of the best tips on viral campaigns and social media marketing, especially for small business who want to make the most of their business online without spending too much money. The two talk about using social media sites like Linkedin and Twitter to communicate one’s marketing message to a dedicated and enthusiastic audience.

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http://www.yourbusinesschannel.com brings you Thomas Power with more social marketing tips and strategy.

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http://AdvancedIncome.com
How -To Automatically Ping Your Blog

Social Media Marketing Tips How-To Videos

Social media marketing is the process of marketing your site or business via social media.

Social media is online media where news, photos, videos, and podcasts are made public via social media websites through sers. It’s generally with a voting process to make media items become “popular”.

Social Media Marketing Expanded Definition: Social Media marketing is the using of information that transforms people from content readers into content publishers and then potential customers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers.

Social media uses the wisdom of crowds to connect information in a collaborative manner. Social media can take many different forms, including tips, Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies such as blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, group creation and voice over IP, to name a few. Examples of social media applications are Google (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook(social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), and Flickr (photo sharing).

Also weblogs (blogs), RSS feeds, social software, and social marketing marketing. You can get simple easy social media marketing tips at my website.

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In a Web 2.0 world, social marketing leverages your business with audio, video, and text. As an example, blogging may very well turn out to be one of the most ingenuous marketing strategies for anyone who has an online business and is willing to commit to its process.

Web 2.0 seems such an unlikely stratagem that many online marketers are still wary of using as a marketing tactic, much to their disadvantage. Statistics show that marketers who have embraced and adopted social marketing have experienced unprecedented success. Here are three reasons why social marketing is important for your online business.

#1 Social marketing gets you the information you need

Social marketing is a popular and effective way of getting vital information that is essential to the success of your business. Social networking directories such as Netscape and Digg are increasingly gaining favor as an option for people across the globe to keep in touch with the latest happenings in their area of interest. Want to measure your content’s effectiveness? Try posting it to a Netscape or Digg like service. Blogging and submitting to pertinent social directories is an effective way of attracting and retaining important traffic.

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Expert and author Paul Chaney, aka www.SocialMediaHandyman.com offers important tips on whatyou must know about how social marketing is critical to doing business today

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