Effective Web Site Promotion…

Archive for the ‘Uncategorized’ Category

A short rhyme by Woz at WebmasterWorld best describes the Google dance. It goes –

They put some pages in,

They take some pages out,

They calculate the PageRank,

Then they shake it all about,

They wait until the full moon

Then they mix the servers up,

That’s what its all about.

Webmasters have christened a concept associated with all search engines after the name of Google – the Google dance. And rightly so. Because of the sheer reach, popularity and reputation of Google as a search engine, Google has been subjected to scrutiny under a microscope by search engine analysts more often than not. So what exactly is Google Dance?

The Google dance explained

The results of a particular search on Google highly fluctuate when Google Shuffles the rankings of websites in its search engine results pages (SERPs). This concept is termed as dance. During the dance, the results for a particular search on Google vary minute to minute. The index update at Google is changed at an interval of about a month. Though the outcome of this change in the index is instantly reflected on the SERPs, the actual process takes several days to complete. It is not viable for Google to shut down operations or go offline till the updated index is transferred to all their servers. Hence the results for a particular search fluctuate or ‘dance’ till the index update is transferred to all Google servers.

It has been observed that Google has three main servers – www.google.com, www2.google.com, and www3.google.com. During an index update, the results displayed by these three servers vary to a large extent. This happens because one server reflects the updated index while the other is still showing the results of the old index.

An easy way of determining whether the dance is on is to make a search request on www.google.com and look at the blue bar on top of the page. It shows ‘pages 1-12 of about 564,000’. Then search for the same on www2.google.com and www3.google.com. If the number of total pages differs in each server, you know that the dance is on. You know the dance is over when the numbers do not vary and the order of the results is the same. 

Google’s spider constantly visits websites to check their validity and to delete non existent websites. It is, therefore, common to see nominal changes in the results of a search over a month or so. But, if there is an alarming variation in the ranking of a website, or a major alteration in the results within a few days, it can be guessed that the Google dance is on.

Is it a thing of past?

Many experts contend that the Google dance is a thing of the past. The monthly update of the index list is the result of the deep crawl wherein Google’s spiders crawl the web to update its index on a monthly basis. Regular searchers will swear that the results fluctuate more than once a month. This happens because of the fresh crawl employed by Google. This crawl is carried out almost continuously to keep the index up to date. This frequent fluctuation in the results of a search is termed as everflux. Because of the fresh crawl, determining whether the dance is on cannot be based on the variation in the total number of search pages. If the three Google servers show a different number of back links to important sites such as Yahoo or AOL, then the Google dance is on.

But this does not lessen the importance of the monthly update. Because of the continuous search of the web with the help of fresh crawl pages keep getting included in and excluded out of the result pages almost everyday. But it is the deep crawl of the web that decides the rankings of web pages by Google.

How to cope up?

It is only during the dance that the rankings will fluctuate. There’s no need to panic if your ranking suddenly drops among Google’s rankings. A 5-6 day wait will see you heave a sigh of relief as the rankings stabilize for the coming month. Others who want to know their ranks even during the dance can access the intermediate bases of Google. Knowing that the dropping in the ranking is temporary, it is important not to over compensate. Continue offering quality content through your website and you are bound to sustain any dire effects of the Google dance.

Harish Shetty
http://www.articlesbase.com/seo-articles/all-about-google-dance-90127.html

Your small business needs an appealing and professional website but that is just the beginning. If no one visits your website and — more importantly — if it does not bring in new customers and allows you to sell more to your current customers, then your site is not effective. What do you need to improve your online marketing efforts?

The first step is to decide on a primary goal for your website. Is it to directly sell products or services through e-commerce? Or is the goal to capture leads so you can follow-up and make the sale by email and phone?

For e-commerce you need a website design with a shopping cart system, that encourages people to purchase products using the shopping cart. Both the design and written content should maintain this focus.

If your goal is to capture leads, the key is to have the content that provides initial information about your products and services that interests prospective customers. It should be easy for the prospective customer to fill out a contact form and hit the submit button or call your 800-number. The form should be submitted to a contact management system such as Salesforce or SugarCRM.

Getting it Done

Your business needs a professional website, which can cost between $2,000 — $15,000 to design. This is not only more than most small businesses want to spend but also unnecessary to succeed on the Web.

For small business there is usually little need for an elaborate, expensive website. You can get an appealing and professional website design for as little as $250.

The key to a professional website design is to work with a good designer who takes the time to listen to you and translate your vision into an effective website. Your designer must be as skilled in listening as in design.

Once the site is completed there must be an easy way for you – or someone on your behalf — to maintain the website. The designer should provide you with an easy-to-use content management system (CMS), enabling you to edit your website without having to contact your designer. This saves you money.

Once you have a professional website you have the foundation for marketing online. You can build on that foundation and use the Internet as an effective marketing tool.

Search Engine Marketing

Search engine marketing can be divided into two main categories: Search Engine Optimization (SEO) and Pay Per Click (PPC).

Please do a Google search right now for something pretty popular (e.g., coffee). The results on the left side of the browser window that reach down to the bottom of the page are the organic search results. The top results are generally the more popular sites. The highest ranking sites are those sites that have the most links from other websites (especially other high ranking sites). In a sense, other people have voted for the high ranking sites by linking to them. Often, the high ranking sites are the most popular but there is also a lot of gaming of the system. You cannot, however, pay Google to increase your site’s ranking.

On the right side of your search results and, sometimes, up at the top of the page are the “Sponsored Links.” These links are paid advertising through a system called Google Adwords. Look for the “Sponsored Links” heading and compare how these links look with the non-sponsored organic links.

Search Engine Optimization

To increase your search rankings in Google (and other search engines), you can do a number of things. We will focus on Google because of its dominant position as a search engine.

The truth is that it is a crowded field out there for most keywords. Your best bet is to find some niche keywords and work on those. It would be very difficult to achieve a high ranking for the keyword “coffee” but if you have a more specific niche you have a better chance of succeeding.

For example – and this is just an example for illustration, not necessarily a good keyword combination – “Guatemalan shade grown coffee” would be an easier space in which to compete. You would have a chance of rising to the top or at least getting on the first page of results.

The primary way to increase your ranking is to have other high ranking sites establish links to your site and have those links associated with specific keywords – such as “Guatemalan shade grown coffee” as in our example. What follows is a few ideas on how to do that in an ethically and effective way. Don’t be tempted by gimmicks because Google and other search engines are becoming more savvy, and can penalize sites that try to game the system too much.

First, submit your site to as many directories and other clearinghouse type sites in your industry as you can. That should probably be your first step in SEO. Again, use the keywords that you are most interested in associating with your site.

Submit your site to general directories that are organized by topic. Some sites charge money for fast consideration of your submission, and are probably worth it. For example, Yahoo Directory charges $300/year for expedited consideration of your submission. For other highly prized directories — such as the Open Directory Project — you just have to submit your site and hope it will be considered reasonably soon.

Next, talk to your vendors and people in related industries and see about arranging for link exchanges or perhaps even success stories that include a link. They link to you and, in exchange, you link to them.

Then start writing articles. The key to articles is to write about something you know and that has information that is genuinely interesting to your audience. Publish your article in publications that are related to your industry. If your article is published in web publications, you will not only get direct sales leads from your article but your article will also help your search engine position.

For example, our fictional coffee vendor could write an article on exactly why shade grown coffee is superior to non-shade grown coffee. Or, better yet, why “Guatemalan Shade Grown Coffee” is truly the best. The article would have to include facts to support this claim and not just fluff. Maybe the next article could be on how to make the perfect cup of coffee. I would be first in line to read that one.

The key thing to remember is that SEO is a long process. You rarely get instant results. It can take 8-12 months to see any significant progress. You have to keep at it.

Pay Per Click (PPC) Advertising

There are a number of PPC providers but we will focus on Google Adwords as they are currently the dominant PPC system.

First, you decide on the goal (called a conversion) of your Adwords campaign. Is it a direct sign-up? Is it capturing sales leads?

A conversion when the goal is achieved and Google Adwords keeps a running tally of your conversions and the cost per conversion. You can see the cost of obtaining a lead or the cost of getting a customer. You can determine if Adwords is working for you, and whether you should make adjustments or discontinue it completely. Generally, it takes a bit of experimentation to get it right but it can be a steady source of business for you. It is worth some effort as once it is set up well it runs and can bring in a steady stream of business.

You set a daily budget (say $35) and a maximum bid on specific keywords (say $2.75). You only pay when someone clicks on your ad click. So if you are bidding $2.75 you might only pay an average of say $2.60 per click. It depends on the keywords and how much you want to bid. Spend some time choosing good keywords. Google Adwords has tools to help you choose the most powerful keywords. You will also need to embed some special code in your website to enable Google to track conversions.

Google Adwords really works. Try it and see if it will work for you. It does not require a big investment to get started. In fact, some web hosting and design companies offer a coupon so you can get started with Adwords for free. Google Adwords is easier to use than you might think.

Permission-Based E-mail Marketing

Spammers have given Email marketing a bad name in much the same way that unethical salespeople have given sales a bad name. This is unfortunate as a knowledgeable salesperson can be an essential part of making good buying decisions. The same is true of good email marketing.

With permission-based email marketing – as opposed to spam – the receiver of the email has expressed interest. Think of spam as the wily salesman in the polyester suit — and think of permission-based email as the knowledgeable salesperson we respect.

For example, I am on an email list at a bookstore that I frequent. I look forward to the e-newsletters as they often have interesting content and good discounts. I enjoy receiving this e-newsletter and the bookstore gets more business from me as a result. I rarely go anywhere else to buy books. They have retained me as a customer and I buy more often at least in part because of their e-newsletter.

Email marketing can help you increase customer retention and help you earn more revenue from each customer by cross-selling and up-selling to your current customer base. It can also help you expand your client base.

Email marketing is becoming crucial to online marketing and – when done ethically and well — can be extremely effective. Sign up for a free trial with an email marketing service and see if it works for you. If not, try another service. Find a service that meets your needs.

You can grow your own email newsletter list with a sign up form on your website, and by asking for opt-in in your sign-up and lead capture forms.

What to look for in an Email Marketing Provider

At a minimum an email marketing service should make it easy for you to create eye-catching emails, manage multiple email lists, and place newsletter sign-up forms on your website. There should be powerful list management, robust reporting, and reliability. Your provider must also have excellent customer service.

Your email marketing service should include an easy way to track the results of your email campaigns. Who opened your email, how many times, and when? Did they click on the link you provided? Did they purchase anything or submit a lead? The service should enable you to track message reads in real time, and read detailed reports online or export them to a spreadsheet.

In addition, your email marketing service should give you the ability to manage multiple lists and divide lists into multiple segments.

Conclusion

Obtaining a website and marketing your products or services online does not have to be expensive. An economical way to accomplish these goals is to hire a company to design your website and provide you with bundled web hosting and permission-based email marketing services. It would be an added bonus if they can get you started using Google Adwords with a free coupon.

Shawn Hickman
http://www.articlesbase.com/seo-articles/a-website-is-not-enough-81377.html

So, you have finally decided to build yourself a website, but really have no idea where to start. The following 10 steps will give you some insight into what you need to address when creating a search friendly website from the ground up.

While this article is not an exhaustive líst of everything you need to know, it does touch base on many of the important aspects of creating a new website.

Step 1 – Keyword Research
Even before you choose your domain name, you should put a little time into some keyword research. Research all the possible keywords that will fit your industry and the website you plan on building. Having a clear idea of what your end targets are will make the rest of your job much easier and help things to just fall into place. Take a look at Keyword Research for SEO, written earlier this summer, for more help on this.

Step 2 – Domain Selection
If you already have an established brick and mortar business and the website will be an extension of that business, using your company name as the domain name is in most cases the best idea. If your company name is either irrelevant, or simply unavailable, you may want to consider a domain that has your target phrase listed as part of the domain.

A great example of this is if your site is focused geographically. Using the location as part of the domain when possible will give you a little extra juice with the search engines and help draw people to your site as they instantly can see the relevance in the domain.

Let’s say that you are building a website focused on your home town, “Somewhere USA”. A domain you may consider could be “Somewhere.com”; however, this would probably be already taken. Other options such as “SomewhereInfo.com” or “SomewhereGuide.com” may be good alternatives. The same goes for retail stores. “SomewhereCameras”.com or “SomewhereBakery”.com would also be good choices.

Avoid excessive use of hyphens; sometimes it is appropriate to use one, but if you can help it, avoid more than that as it can appear messy and even spammy in some cases.

Step 3 – System Back End
If you plan on having a large scale website that will grow and change constantly then you may want to consider a content management system (CMS) such as Joomla. If you decide to go this route, you want to ensure that whichever CMS you choose is search engine friendly and offers items such as unique title tags, custom URL’s, and full control over content, heading tags, image alt tags, etc.

Starting a website using a non-friendly CMS is like buying a car without an engine. Sure it may look great, but it won’t get you anywhere.

Step 4 – Site Structure & Navigation
This is really one of the most fundamental aspects of your site creation. If the structure of your site does not work well, then your site may be doomed from the very beginning.

Take a look back at your keyword research and brainstorm all the areas of your site that you may want to develop content for. In some cases you may find valuable keywords that would fit perfectly into a few pages of content for your site. If the phrase and the content would be a good match for the theme of your site, go ahead and note them as pages to create. Get a líst, or flowchart, of all the content you plan on adding and sort those pages into relevant categories.

Be sure your site files are saved in a way that makes sense – this includes both the file name, and the complete path to the file. Save files, including similar content in a relevant subdirectory, with simple file names representing each. Let’s take an example of an informational site dedicated to a specific geographic location. If you have a series of pages dedicated to recreation, you may save them as:

/recreation/parks.html
/recreation/trails.html
/recreation/beaches.html

Keeping your URL structure clean and tidy can not only help with search engine rankings, but it will give a good visual impression to the site visitor as well. Often, using each of these categories as main points for your primary site navigation may make the most sense.

Also be sure to keep your site relatively flat, with as few layers as possible. Don’t make the search engines follow a dozen links to get to the deepest levels of your site. Unless the site is literally tens of thousands of pages, there is no need to click more than 2 or 3 links to get to any deep content. The shorter the path to an internal page, the more credít by the search engines.

Step 5 – Navigation
When developing the end site, you also want to make sure that your site navigation is search engine friendly – this is critical if you ever want free organic listings.

If possible, use a text based form of navigation. You can use CSS to style the text links to fit into your graphical design. Text links are the best method, but image based navigation and even some forms of drop down menus are also search engine friendly.

If you choose to use image based navigation be sure to include image alt text relevant to the link to give something for Google to associate with the linked page. If you absolutely must use Flash, or any form of navigation not friendly for search engine spiders, be sure to supplement this with text based links on another location of the page.

Step 6 – Analytics
It isn’t ever too early to start thinking about your stats. Before your site goes live you must have some form of accurate analytics in place so you can measure your site’s traffic and progress.

There is an endless supply of analytics options out there to choose from. You can simply use the stats software that comes free with your web hosting, however, more often than not, they tend to be very basic with no flexibility. Advanced choices such as ClickTracks can give you rather in-depth statistics, but for a very small mom and pop operation it may be too expensive. Google Analytics, is a free option that can give you most, if not all the data you will need and does not require access to your raw log files.

If you do opt for an option such as ClickTracks, check with your host to ensure that you will have the raw log files you require. StepForth can also help you with your statistical analysis and offers a number of inexpensive ClickTracks service packages.

Step 7 – Content Creation
Now is the time to get that new, fresh content posted to your site with the SEO in mind. Make sure that the content you write reflects your industry and target keywords. You don’t need to flood the content with your target keywords, but make sure they are in there a few times. When it makes sense to do so, also include some acronyms to help Google establish the overall relevance.

If you perform a search in Google for “~keyword”, any words that Google bolds in the search results will be acronyms that Google deems relevant. Include some of these where possible.

Step 8 – Basic SEO
Ensure that ALL pages of your site include unique and Meta Description tags. This is one of the core fundamental aspects of an optimized size and it does play a significant role in your search rankings. Make sure that these tags are not only unique but are accurate representations of each page. Also be sure to place your target phrase in heading as well as image alt tags where applicable.

Step 9 – Initial Promotion / Launch
Now that you have your new site all up and ready to go, you want to give it that kick start to help drive some traffic. It will be a while before the search engines fully index your site and even longer before you start to see organic rankings for your target search phrases. It is important to start off right away to get the ball rolling.

Start off by issuing a press release to announce the launch of your new business website. Press releases are a great way to get some traffic and a rather valuable first link into your site. Submitting your press release using a company such as PRWeb will get your link in the engine’s path and should help your site to be initially indexed by Google right away.

Next submít your site to some relevant directories starting with DMOZ. It can take months, even years, to have your site listed in DMOZ, so it is important to get it submitted right away. Consider submittíng to other industry relevant directories. For some information on how to select the right directories take a look at Building Links with Directory Submissions.

Work on getting as many links from relevant industry websites as possible. The more links you can get from reputable sources, the better the overall performance of your site.

Step 10 – Ongoing Promotion
Once you have completed the site, the content looks great, and all appears finished, you’ve still got work to do. For long term success, especially for a brand new site, you need to continually promote your site. You should always be looking at ways to build your inbound links and your relevant content.

Consider creating accounts with various social media platforms to help promote your site. These can not only give you a link back to your site, but they can help you drive traffic and raise awareness about your business and product.

A site that is always growing, and always getting new links, has the best chance of getting a stable top 10 listing in Google

Anantait
http://www.articlesbase.com/web-design-articles/your-website-from-the-ground-up-in-10-steps-579497.html

http://www.powerfulvideomarketing.com

How to get more traffic to your youtube videos – This is a quick video on how you can get quick traffic to your youtube videos by sharing them with your friends in different social networks:

1. Share it with your friends in YouTube (check the video on how to do it exactly). Its recommendable you all the time add new friends to your youtube account, try to find people who comment on your videos and who are in the same industry as you are.

2. Share you video with your friends in Facebook — Facebook is one of the most active social networks and with one easy step you can easily share you video with all your friends in Facebook.

Advice — try to make video which adds value to the market place or gives useful advices. People hate sales videos, and youtube is not the right place for making a posting commercial content. With each video try to build relationship with your views, by sharing some stories or advices and therefore you will have much bigger following.

3. Share your video with your friends in Myspace — Youtube allows you to easily post your video in your Myspace blog. You need to have a profile there first obviously. This is a quick and easy way to share your video with your buddies in Myspace. Remember that Myspace blog has RSS feed which you can in turn submit to rss directories.

In addition to posting your video to your youtube, facebook and Myspace friends you can also bookmark it with these services Digg, del.icio.us, Reddit, StumbleUpon and add to your profiles in msn Live Spaces, Mixx and orkut.

Hope you find this video useful, if you have any question you can post them in comment area

http://www.powerfulvideomarketing.com

Duration : 0:4:40

Read the rest of this entry »

Click Here http://c40d09qcy60rbz1tzcc9u2py-5.hop.clickbank.net/ to get your Underground Traffic Blueprints now!

Here is the FORMULA to online business success…

TARGETED TRAFFIC + CONVERSION = MONEY!

But now the question is, how do you get a steady stream of targeted traffic to your website so that you could make money consistently?

Well, there are many ways to get traffic to our sites. If you have been doing internet marketing for a period of time now, perhaps you are familiar with some of the traffic generation techniques below…

** Pay-Per-Click Advertising
** Article Marketing
** Social Media Marketing
** Facebook Marketing
** Search Engine Marketing or SEO
** Banner Advertising
** Contextual Advertising
** Classified Advertising
** Forum Marketing

Underground Traffic Blueprints is a complete video course that teaches people how to get a massive targeted traffic to their websites. It basically holds you by the hand and walks you through the entire process of building a steady stream of traffic to your websites. It covers in details all the traffic generation techniques that I have mentioned above.

Besides showing you how to generate targeted traffic, Underground Traffic Blueprints also shows you how to convert the traffic into sales. You see, getting targeted traffic is one thing, converting it to sales is another… If you can not convert the traffic to sales, you are not going to make any money!

Therefore, you will also get to see all the site layouts and landing pages used by Simon Hodgkinson & Jeremy Gislason (the creator of Underground Traffic Blueprints) to achieve top conversion.

Duration : 0:5:54

Read the rest of this entry »

Establishing and maintaining an active presence on social networking websites has emerged as an effective way to promote products and drive traffic to websites. These and other Web 2.0 technologies are changing the way we approach internet marketing. In this article we look at how to make the most of social network marketing.

There are many terms for this form of web promotion, including social media optimization and social media marketing. And there are also different types of websites and methods that can be used.

As with any form of internet marketing, successful social network marketing takes patience, know how, and some hard work. Social network websites are essentially online communities where people can meet, communicate, and share ideas. How you should approach your marketing campaign on these websites will depend on the size and nature of your business.

Many large companies and corporations have already established a presence on these websites. However, for smaller companies and home-based web businesses a more subtle approach is probably the better option. Rather than blatantly marketing your product, you should try to become a member of the community by making friends and joining relevant groups on websites like Facebook and MySpace.

Duration : 0:3:0

Read the rest of this entry »

http://ontarian-the-vegetarian.com
http://www.trafficonsteriods.com This facebook social media marketing training video will give you one of the greatest tips for getting more traffic to your business online. Very simple trick, and very effective.
http://ontarian-the-vegetarian.com/2010/06/21/mlm-social-media-training-7-super-easy-tips-social-media-magnet/

Best Social Media Marketing Training Blog

http://www.networkmarketingleadsexpert.com

#
Facebook Social Media Marketing Online Training – Video

4 min 58 sec – Feb 18, 2009
http://www.marketingmerge.comFacebook Social Media Marketing Online TrainingFacebook is one of today’s social media marketing Hot Spots …
www.metacafe.com/watch/2415746/facebook_social_media_marketing_online_training/ -
#
SocialMediaBlogster.com
Tags: doug firebaugh, facebook, home business, Social Media, Social Media marketing, Social Media Training, social networking …
socialmediablogster.com/ – 72k – Cached – Similar pages -
#
SMM Training – Getting You in Tune With Social Media Marketing
Sites like Facebook and Hi5 (currently the number 3 social network in the … For more information on Social Media Marketing Training or Web Analytics …
ezinearticles.com/?SMM-Training—Getting-You-in-Tune-With-Social-Media-Marketing&id=2148653 – 50k – Cached – Similar pages -
#
Social Media Marketing Training-the Marketing Power of Facebook Events
Nov 14, 2008 … Do you REALLY know the Power of Facebook events and how they can market you beyond even Facebook? Learn the 3 Reasons why you MUST use …
www.articlesbase.com/social-marketing…/social-media-marketing-trainingthe-marketing-power-of-facebook-events-641935.ht… – 50k – Cached – Similar pages -
#
Learn to Use Social Media like Twitter, Facebook & LinkedIn to …
Some might view social media marketing as a royal waste of time. Others view it as a gold mine … Who is the Facebook Training & Social Media Training for? …
www.reachd.com/training/social – 15k – Cached – Similar pages -
#
Social Media Marketing Training in Vancouver and Victoria
Mar 30, 2009 … Combine that with the fact that our social media marketing course at UBC was … channels like Facebook, YouTube and Twitter into your marketing programs … Tags: bc, class, social-media-marketing, training, workshop …
www.darrenbarefoot.com/archives/2009/03/social-media-marketing-training-in-vancouver-and-victoria.html – 17k – Cached – Similar pages -
#
4TM: Social Media for Business » Scotlands Leading Social Media …
Every schoolchild to receive at least one hours training in the use of Twitter. … Be Social. Join our fan page on Facebook! Social Media Facebook …
4tm-services.com/ – 40k – Cached – Similar pages -
#
Social Media Marketing Strategy for Facebook on Yahoo! Video
Category: Commercials. tag it. Tags: social media marketing strategy facebook … MLM Training Social Media Marketing Training For ALL Reps. from kdpaiy41 …
video.yahoo.com/watch/4755243/12700072 – 78k – Cached – Similar pages -
#
MLM Network Marketing Training|Network Marketing Leads|MLM …
Posting classified ads, internet marketing, social media, …. in Network Marketing Training–Are You Alexwebmaster in Facebook Marketing Strategy–3 Tips …
www.networkmarketingleadsexpert.com/ – Similar pages -
#
Social Media Marketing – Facebook vs. MySpace – Part 2 by …
http://nuancelabs.com/facebook-small-business/ Social media marketing is changing …. Web 2.0. Social Media Marketing Training. by draegarfrog. 56 views …
www.revver.com/video/998413/social-media-marketing-facebook-vs-myspace-part-2/ – 71k – Cached – Similar pages –
facebook social media marketing training
#
Online Marketing Guide – Facebook, Social Media Marketing, New …
Apr 2, 2009 … Online Marketing Guide – Learn how to do Facebook marketing, social media marketing & use new social media sites to market your product and …
clicktoclient.com/blog/ – 48k – Cached – Similar pages -
#
Social Media Marketing | Conversion Hub
What is unique about Facebook Social Media Marketing is that it allows ads to be … Q. Why add Facebook social media marketing to my marketing campaigns? …
www.conversion-hub.com/social-media-marketing.html – 25k – Cached – Similar pages -
#
social media marketing | WebProNews
But this is a way for businesses to directly get their messages to interested parties. News Tags: Social Media, facebook, social media marketing, marketing, …
www.webpronews.com/tag/social-media-marketing – 38k – Cached – Similar pages -

Duration : 0:4:16

Read the rest of this entry »

Simple yet effective SEO tips . . .

Creating a website has become important for anyone seeking massive online exposure today. Sadly, the creation and exposure are not necessarily inter-related. Getting a top spot for your website on search engines like Google and Yahoo is as much an art as the creation of a jazzy site is – and it goes by the popular name Search Engine Optimization or SEO.

Firstly, ensure that you host your website on a ‘paid for’ service that isn’t associated with any inappropriate or adult content so as to be banned by any search engines. Next, ensure your website is composed of quality, relevant content. In the same vein, avoid meaningless and content-less link farms like the plague. It might have worked wonders a decade ago, but ever since Google and other search bots wizened up, it is pointless. Keep your page as light as possible with minimal HTML coding and always have a site map on the home page as this makes it easier for search engine spiders to index pages other than the homepage.

Once your website is ready, take the time to submit it to a few quality directories as well as individual search engine heavyweights like Yahoo. Please remember that most search engines can take between one to three months to start showing your website in its search results. Using human reviewed directories like dmoz is particularly recommended.

At the time of url submission, you will have a chance to add meta tags to increase your websites visibility in relevant searches. The usefulness of meta tags has been long debated in SEO circles to no definite conclusion. Stuffing your website with tags is not only useless but can also be harmful since Google and others have begun to frown on this as a method of cheating users by providing not so relevant content.

However, meta tags used wisely can really boost your website’s search rankings. Pay close attention to the title tag of the page, restricting it to 60 – 70 characters in length. Almost equally important is the description tag where you must summarize the website’s theme in as few and interesting words that you can come up with. This is often shown as a summary on search engine results and has to be exciting enough for users to click through.

Keywords is the one area where many over-enthusiastic SEO experts can mess up. Too many misleading keywords will cause search engines to penalize you by reducing your search ranking drastically. Always, choose relevant tags and go for quality rather than quantity. A more result yielding alternative is to write quality copy with keywords inserted in the right proportion within the body text. A keyword density of 3 -5% for primary keywords and 2 -3 % for secondary keywords is ideal.

All these steps should result in a relatively high, top 20 ranking for your website within a couple of weeks. If not, re-submit your website afresh after tweaking all the above factors to make it more relevant.

Garry Macdonald
http://www.articlesbase.com/internet-articles/website-optimization-get-a-top-spot-for-your-website-on-search-engines-705085.html

The one thing that is true about the SEO industry is that it is always changing from moment to moment. This change can happen at a rate that many of the search engine marketing service providers out there find it hard to keep on top of regarding the trends that are constantly changing at a fever pitch.

The one good bit of news, when it comes to this, is that the changes are for the most part “good” as these trends tend to go into a positive direction when it comes to promoting a content rich website. The business is not for those that are faint of heart and do not have the ability to roll with changes and identify the required alterations in a quick efficient manner. Many of the top search engine marketing service firms out there will see potential required changes, test for proper ranking adjustments and prepare in advance rather than waiting for the “slap” to take place.

The first thing that a good search engine marketing service should be aware of is the fact that they will be held accountable for their actions. What I mean by this is that they will have to answer for any and all of their promotional tactics if/when they are investigated and found to have used practices that have been designed to trick the search engines into thinking that a website is SEO rich. The results can be quite devastating and made lead to a ban of the site being promoted.

If a Pay Per Click account associated with the website in question there will be an increase in the cost per click and as a result this will lead to there being an increase in the frustration with these search engine marketing services as the customer will have to pay more in the near future. This will allow the bigger companies to continue to compete in the PPC and SEO arenas while smaller companies will be forced to sit back and withdraw from the PPC game as a result of rising cost.

Many search engine marketing services will see an increase in the interest that is generated with organic SEO. The increased interest in organic SEO will lead to the smaller companies to lean towards this technology and as a result the world of SEO will be turned completely upside down. This will result in a massive turn around for many of the larger search engine marketing services. As a result you will need to make sure that you are ready for the change that will be on its way in the upcoming months for search engine marketing services and those people who are in the related businesses.

As stated before, the world of SEO is an “ever changing beast” that will forever require tactical changes when it comes to holding or increasing an existing page rank. If you want a temperature check of the SEO business it is able to be done once you sit down and review past trends in the world of SEO.

The NEED for good search engine marketing services is on the rise and as a result all business owners will need to hire those who have proven reliable in effectively promoting websites and weathering the numerous storms that arise. Securing your future today is simply a click away by requesting a FREE comprehensive SEO analysis of your website. http://www.easylocalseo.com/jsteiner

When it comes to Web 2.0 promotion, it can be hard to know where to start. And let’s face it, you could devote your life to promoting yourself and your product on just one social networking website if you really wanted to. However, your best tactic when starting out is to try a little of everything and see what gets you the best results. So, here are a few things you can try for the first month, that shouldn’t take too long and will help you find a direction for your Web 2.0 promotions.

What follows isn’t a guaranteed Web 2.0 promotions strategy that will drive traffic to your website and bring you the level of sales you always wanted. It is more intended to open your eyes to the possibilities that are out there. That said, if you follow all of the tips below for the next month you should see an improvement in the traffic to your website and/or sales. Alternatively, you could just start by trying out a couple of these tips and adding more as the weeks go by.

Duration : 0:2:59

Read the rest of this entry »

SEO Get Ranked well in Google & Yahoo! w/ Links
This video explains the basics in SEO or Search Engine optimization..
With some minor website code changes you can place top in Google, Yahoo and MSN!
Link backs are key in getting great search engine placement.
They lend credibility to your website and will move you through the ranks FAST!
Get your tarketed link @ Mixcat
http://submit.mixcat.com
If you have any questions on SEO or Meta code – keywords – description – or title please send me an email or comment.
I hope you find this video on SEO useful.
The search engines traffic is FREE Traffic to your website. The more visitors your site has the more products or services you will sell.. Thats money for you.

SEO tools from Mixcat.com
http://www.hosting.mixcat.com/seo-tools/

Duration : 0:5:46

Read the rest of this entry »

Increasing Targeted Traffic on your website can never be this easy. This video shows you how to get more visitors on your website with low competition keywords. The competition formula uses inanchor intitle formula.

Duration : 0:3:43

Read the rest of this entry »

How to get more traffic to your website or blog.

Duration : 0:0:38

Read the rest of this entry »

http://bit.ly/MyListStrategy

Here’s What You Get…

Access to my membership site to administer YOUR OWN automated sales systems

Fully functioning, fully automated Autoresponder with the option to integrate most third party Autoresponders including Aweber and GetResponse!

A tried and tested sales system, built on solid foundations, proven techniques and state-of-the-art programming

Full instructions and video tutorials on how to exploit all social networks including facebook, Beebo etc. and all forums, blogs and sites such as Yahoo Answers without spamming.

Ability to be up and running just 15 minutes after payment approval
This is real easy to set up and maintain with minimal maintenance. However, to ensure nothing is left to chance I have created a set of videos showing exactly what can be done using My Sales System

All future updates and features as we expand to exploit more opportunities are included
Knowledgebase to help answer your questions and short cut your route to successful sales

Unlimited email support from trained staff who have been using the system since 2006

Find out more at: http://bit.ly/MyListStrategy

Duration : 0:7:34

Read the rest of this entry »

http://TrafficGenerationLabWorkshop.com Targeted traffic is the lifeblood of any online venture. Please take eight minutes to watch this important video and then follow up with the FAQ at http://TrafficGenerationLabWorkshop.com. Increase website traffic with a systematic approach – forget the hit-and-miss tactics that waste your time and money. This information has already made a huge difference for many Internet marketers – setting them up with systems of Traffic Generating Centers that steadily pump targeted traffic to their offers.

Duration : 0:8:19

Read the rest of this entry »