Effective Web Site Promotion…

Archive for the ‘Website Promotion Service’ Category

I started my own website called www.storyjoin.com and I’ve been trying to promote it in blogs and forums but people seem to think it’s just spam. How can I avoid this without having to pay someone to promote the site for me?
you need to make an over the top video and at the end put your website, up load it to you tube and let it grow…

The truth be told anyone can promote a website! The question is… how long will it work and how much time will it take!?!?!?! Contact Easy Local SEO for a free website analysis and answer ALL your questions!

Okay, so you have a website and most probably, whenever you are online, you keep checking how many visitors you get and whether your website has brought you any commissions or ad-money. This is but natural.

But have you realized that, instead of spending time checking your site and its statistics, you can actually make good use of this time by marketing your website? Perhaps, you’d like to know about how to market your website. Well, then, here are 5 great ways to market your website:

1. Get the basics right: Your website needs to be uncluttered, the design and navigation have to be easy on the eyes and simple on the mind. Remember, don’t use a complicated design as it might put off a lot of potential customers. Apart from being simple, ensure that your website says the correct things in a concise manner and is not overloaded with information.

2. Understand the importance of search engines: According to statistics, around 85% of surfers use the search engines to find and buy products. It is therefore important that you make your website as search engine-friendly as possible. To do this, you need to make optimized and well-programmed web pages, plug in good SEO-friendly content and then submit your site to relevant search engines.

Experts say that Yahoo works best for consumer products while Google is great for services. If you want to know about keyword popularity, check Overture’s keyword suggestion tool. It will show you related searches that include your term as well as statistics about how many times the term was searched during the preceding month.

3. Strategize Links: You must get your website linked by other websites that sport a decent reputation. You can have a mutual agreement where you can link to them and they can link to you. This way your website will not only get visitors from the referring website, it will also get a higher Page Rank from Google, which allots a page rank depending on the number of links you receive.

4. Spice up your website: Post new content on your website often. This will ensure that visitors keep coming back for more. Offer a freebie. Give away free samples for a limited time. Start a newsletter and make people sign up for it. Encourage interaction on your website by hosting a bulletin board if the nature of your website demands it. Publish lists and/or tips, as they are popular with the surfers.

5. Media management: Establish good contact and maintain good relations with Internet media companies as well as leading websites that operate in the same sector you’re into. If they write about your website, it will provide you more credibility and increase your traffic dramatically.

Well, these are 5 great ways you can make use of to market your website. In the end, you have to make a proper, professional marketing plan depending on what type of the market your website caters to. Once you kick start your marketing process, remember to track your traffic and analyze it. That way you will know more about your visitors and that will help you sharpen your Internet marketing plans

Omar Johnson
http://www.articlesbase.com/online-promotion-articles/website-promotion-5-ways-to-market-a-website–82298.html

Nowadays Search engine optimization is the hottest topic for the business entrepreneurs who want to launch their product online. Due to on-page optimization and off-page optimization, website gets top search engine ranking. Both methods of search engine optimization are good but off-page optimization is more powerful than other.

Off page optimization plays a vital role in getting a higher rankings over major search engines. Off page optimization essentially refers to one very important factor and that is which other websites are linking to your website. Off page Optimization handle number of things off page to improve your search engine ranking and drive targeted visitor traffic to your website. Off page optimization is the continuous process in web site promotion. It’s like making online marketing of your web site. In off page optimization you don’t require to change anything in web site design or layout.

Why? Search engines generally tend to believe that the number and quantity of back links to your web site proxies for the importance of your web site. So if you have more back links (inbound links) to your web site and they are of a higher quality, then your web site should rank higher in the search engines.

Optimization

Those results are there simply by a combination of several mathematical formulas including On Page Optimization. If you want to maintain a successful web presence you need our on page optimization services. Many website owners need just a bit of On Page Optimization, some need more such as directory submissions and links. You can have a rich site and rank great, it’s all about the methods you use to achieve the best possible On page Optimization you can.

Search engine optimization can be easily applied to any web site. Search engine optimization is to make proper changes in your web site such as adding noticeable text so that the search engines are able to see them. In the last few years, the web sites are using latest technologies such as flash, java etc that hides the content from the search engines. Search engine optimization makes sure that the search engines do not overlook your web site.

On page seo generally deal with such areas as optimizing the title, the keywords, the description, and the contents in such a way that when the search engines read the source code of the page, the automatic assumption is that the web page has as its main premise, the idea that the keyword emphasized, connotes.

On-Page optimization techniques

It is important that you perform keyword research on every single keyword that you choose to use. Many experts believe that you should optimize every single web-page based on one or two keywords. It is also important that you use long-tail keywords, simply because long-tail keywords are less competitive, and you will receive highly targeted visitors to your website.

So what are the on page search engine optimization techniques? In short, the on page search engine optimization techniques revolve around the idea of using and strategically placing your keyword or keyword phrase in various specific locations on your webpage and your webpage code.

Read About Search engine Optimization Also Read About Optimization Algorithms and Web Page Optimization

seotips8
http://www.articlesbase.com/seo-articles/importance-of-on-page-optimization-in-seo-755558.html

earch engine optimization (SEO) is the science of increasing traffic to a website from search engines via organic search. We have lot of search engines like Google yahoo msn and so, getting high rank in these search engines are very tedious. SEO or search engine optimization refers to the process of attempting to influence your position in the organic search engine results pages as a means of driving targeted traffic to your website.

A search engine must have a database of enormous websites. It’s the job of search engine spider to crawl the Web and index pages, which are stored in a database and later use various algorithms to determine page ranking, relevancy, etc of the collected pages. Website designing is not sufficient for any business for getting online business and generating revenues. More traffic is needed for business, which is done by a good website promotion service and complete search engine optimization process.

Why SEO is important?

If you are searching for “TOYS” in a search engine, a list of websites will be displayed. Just think there are no search engines, you want a “TOYS” sites then how will you search. You have to go all sites and select your need from that. This is very tedious. for help visit www.the20seotools.com. All search engines have the responsibility to display exhibit what you need. Searching for a relevant key word is always a big dispute among millions of websites for the search engines. So any website which has all the considerations that search engine needs would show up at the top. So SEO is very important for the On Line Marketing.

Why SEO training is important?

Why should you outsource SEO or hire an expensive SEO Specialist when you can learn and do it of your own. Does that sound agreeable? If so, come on let’s learn it right today. You’ve ended up in the right place to learn the basics of SEO, along with many valuable internet marketing strategies, to increase online business profitability and visibility in the search engines.

How does a Search engine work?

The search engine runs a “spider” through all the web pages traveling through the hyperlinks between the sites and going through the content and collecting information on each page and prepares an index. The spider then returns the information to the search engine. Now, when a particular key word is searched, the search engine displays only those pages which the spider thinks match the key words the most.

SEO Course:

We give training in OFF PAGE Optimization and ON PAGE Optimization.
In ON PAGE Optimization keyword the training will be provided in research, copywriting, website redevelopment, creating incoming links, submitting to search engines and finally, reporting on optimization results. You can check it out from www.greatseosecrets.com. The training will be provided in Internet marketing, Search engine optimization, SEO Training, Link Building and Analysis, Copy Writing Using NLP, Website Design, PPC Management & Training

Attend this Course if You

• After completing the SEO training course, you will be qualified to optimize your own website. If you are looking for employment as an SEO, it will give you a competitive edge over other applicants.
• If you are outsourcing your SEO work, you will be able to compare competing tenders and judge the quality of work delivered.

Akshay Sharma
http://www.articlesbase.com/seo-articles/institute-of-seo-search-engine-optimization-692438.html

It is a question that people have been asking since the first website needed to be found on the internet by those seeking products or services! The answer to the question; what is search engine optimization is not overly complex in and of itself. It is simply giving your website the best possible chance of being found by the major search engines on a daily basis. That being said; let us dig a bit deeper into the inner workings, potential pitfalls and general rules of thumb when optimizing any given website.

SEO or Search Engine Optimization is most effective when you strategically plan content and linking strategies together that present relevance with immediate user or searcher benefit. The term “page rank” which was coined by Google has now been completely eliminated by Google themselves and can no longer be found anywhere in the Webmaster Tools. The reason for this is rather simple as well… it’s not a true factor when it comes to the other obvious question; why should I be sent to your website?

There are approximately 200 “key signals” that can affect how your website is crawled, indexed and ranked by Google specifically and most of the other major search engines as well. We can reduce this situation dramatically by using common sense. If someone enters a search query for surfboards and you have an article out there posted about the common cold then your article will not be included in the search results. The same holds true with “backlinks” which are truly the lifeblood of any successful website. Many people have adopted the attitude “the more links the better”. Answer: Yes and NO! You need quality oriented “high ranking” back-links that show true relevancy to your product or service.

Much more can and will be said about this, very highly debated, quality verses quantity back-link breakdown strategy.

I for one will always recommend focusing on QUALITY LINKS! With ever changing Algorithms it is safe to say the search engines would like their users to be directed to a site that deals with EXACTLY what they are looking for and that website should be at the top of the search engine results page. NOT the site that has the most “backlinks” from unrelated or irrelevant sites in mass quantity. This will become a huge factor and should be considered when looking for long term rankings as opposed to the quick rise to fame and eventual fall from grace, if you will.

The next thing that you need to remember when looking at the question, what is search engine optimization, is that the search engines send out spiders each time something new is added to your site provided you have submitted a good site map, analytics are installed properly and the site has been found. Said spiders then scan your site to see if this “new fresh original content material” is relevant to the search terms put in by a user. If your site has made good use of a particular keyword or key phrase then your content will be listed within the search results.

Again, reducing this all into laymen’s terms will make known the obvious when talking about “what is search engine optimization”… when the search engines find your site to be of high value to the user then that specific “keyword or “key phrase” designated” page is ranked higher overall in the search results than the competition, it gets found quicker by users, is then clicked on and you reap the increased traffic rewards resulting in more customers or clients.

Saying this and actually doing this are two very separate things. Lots of SEO companies say it and very few actually do it. Why, because it’s very difficult and takes time, patience and lots of quality oriented “fresh original” content to achieve. Website promotion outsourcing has become a very popular means to an end and there are several good companies out there! Among the most affordable and reputable we have found do date is Easy Local SEO.

One thing that you will need to keep in mind is the fact that you do not want your articles to be deemed spam or duplicate content as both will heavily count against you. This can occur when a person places too many keywords in an article and it comes back to the search engine as being “spam” or is considered to be a “keyword stuffed” article with no actual benefit to any potential readers.

When a person asks themselves this big question; what is search engine optimization, they are often times confused by the answer that they will get from all of these websites that claim to be “expert” in the field of SEO.

The truth being told… anybody can be an SEO expert with the right amount of research and knowledge concerning SEO. However, it’s the time investment required, manpower needed, only employing “white hat” promotion strategies and of course proper linking structure that will make it all happen naturally as viewed by the search engines while you constantly develop fresh original content for dissemination in the proper places on the Internet. Social media is hugely critical in all of this as well and must be accounted for. This will be covered in an upcoming article called; The Social & Viral Media Marketing Monster.

Next time that a friend or a person you know asks the question what is search engine optimization, you will be able to answer the question without any trouble at all. Just remember the information that you learned in this article and it’s all about relevance and benefit to the user. Correct keyword selection can be the ticket to your success on the web.

In closing review, search engines rank your site high if they “see” that your content is relevant to a given search. Search engines decide what’s relevant by sending out “spiders” or “Google bots” which crawl (analyze) sites and index or record their findings. If you know anything about algorithms, then you have an idea of how the findings are then determined useful and included in the search results. Since I am not a math whiz, I focus on content and how I can improve my chances of making it relevant. No one has ever truly cracked the code regarding search engine algorithms and they are ever changing.

Search engines list search results found through organic or natural searches as well as the results found via searching through paid placements or PPC (pay per click advertising). The natural search results occupy the bulk of your computer screen and are typically considered more trustworthy by the general public. The paid listings are on the right side. Paid advertising is how the search engines make their money and many scams are found here so it is typically wise to focus on tips for making your site in a patient, natural and ultimately relevant nature to organic searches:

• Search engines often look for phrases rather than words, so including these key phrases in as many places as possible on your pages in logical and user friendly fashion can help the placement of your site in search results.
• Be wise here and never “overstuff” your content with repeated keywords that will do nothing more than to frustrate the reader.
• Research keyword density and find the optimum usage for any given keyword(s) or key phrases within any given article, web page, announcement, special offering, advertisement etc. etc. etc.

Using links from one page on your site to another page within your site will also appease search engines, and keep readers on your site longer, which should increase conversions (from readers to buyers). This may mean you reference an article you’ve written in an e-newsletter that’s archived on two or three other pages. Use links liberally. “Related Articles” are a great way to do this.

Shorter titles are preferred over longer titles on your pages. If you can use keywords or key phrases in your title, site domain, bold bullet points or headers this practice can also help with overall website recognition and ranking.

Use bullets to break up copy on your pages, short impactful paragraphs, video, high quality photos, relevant helpful authority outbound links and so much more can also have an overall effect on both ranking and user benefit. Be sure to include some type of call to action on most every page.

If you are able to incorporate some of these tips into your web pages, you’ll be able to catch the attention of search engines. The most important lesson I have ever learned is to always write for human consumption rather than for the search engine results and provide several various formats of fresh original content as often as possible for best results.

But how much exactly is a top ranking on Google worth? What can a top ranking on Google do for your business?

If your website isn’t sitting at the top of the search engines, you’re letting thousands of dollars worth of potential sales slip right through your fingers… it’s that simple.

Here’s why:

Over 40% of web users only look at the first page of their search results (the top 10 websites listed)…

So if YOUR business isn’t listed on the first page, you’re losing TONS of sales to your competitors who are!

Paid search results are worth $37.7 million per day

Google published its earnings last month. Google-owned sites (i.e. mainly the search results) generated revenues of $3.40 billion in the first quarter of 2008 (that’s about $37.7 million per day).

Advertisers wouldn’t pay Google so much money if they didn’t profit from it. The dollar amount indicates how much it is worth to be listed on Google’s first result page. And these numbers only represent the value of the paid search results.

Listings in the natural search results are worth even more

An iProspect study showed that 60.5 percent of Google, Yahoo!, MSN and AOL users selected a natural (unpaid) search result over paid search result as the most relevant on a sample query. 60.8 percent of Yahoo! and 72.3 percent of Google search engine users chose a natural search result as the most relevant

That means that you will get many more clicks with an natural search engine listing than with a paid listing.

In addition, studies by Enquiro and iProspect revealed that 60.5% to 70.0% of users trust organic results while only 30% to 39.5% of users trust paid results.

In late 2007, information about an internal Google tool that assigned dollar values to the search results leaked:

It turned out that the Google tool was used by members of the AdWords sales team to help prioritize new customer acquisition.

Natural results deliver a higher return-on-investment

As you can see above, a listing in the natural search results is worth much more than a listing in the paid results:

Although natural search results generate the most amount of targeted high quality traffic, there is still a great deal of companies that continue to spend their entire marketing budgets on pay per click advertising instead of investing in natural search engine optimization.

Optimizing your websites for high rankings in Google’s natural search results provides a much better return-on-investment than pay per click ads. The value of a listing in the natural search results quickly pays for the investment you have to make in natural search engine optimization.

The SEO solution:

The truth is you DON’T have to be a programming whiz or an Internet marketing master to drive TONS of free, targeted traffic to your website from the search engines.

“Discover The Secret SEO Club That Thousands Of Website Owners Are Using To Send Swarms Of Targeted Visitors To Their Websites For FREE…”

Using the right combination of simple SEO strategies can get you sky high search engine rankings for a lot less effort than you may think!

And here’s proof… => Search Engime Marketing Lab

Gary Neame
http://www.articlesbase.com/sem-articles/how-much-is-a-google-top-ranking-worth-690189.html

This is exactly what Easy Local SEO can do for you! Fresh original content will be generated every month that gets your website Higher SEO Page Rank in ALL the major search engines!! Get Your FREE Custom website SEO report today – www.EasyLocalSEO.com

I want to promote and brand my website to survive in the SEO world. My ultimate goal is to drive quality traffic (don’t want junk traffic) and to grasp more customers through goal conversion. I have already tried Advanced SEO tactics like 1). Community Creation in Social Networking (Web 2.0 – Participatory Web) 2). Blog Posting & Commenting 3). Guest Blogging 4). Link Baiting 5). Cross-Linking (Internal Linking) 6). Forum Postings 7). Business Listings (Entrepreneur, Industry specific, Business Associations & Chambers Listings) 8). Video Promotions (Youtube, Metacafe, Dailymotion, etc.,) 9). Business Reviews 10). Social Bookmarking (Tagsonomy & Folksonomy) 11). Photo sharing (Flicker, Picassa, etc.,) 12). Answers (Yahoo Answers, Cha-Cha, Answer Bag, etc.,) 13). Document Sharing (Google Docs, Slide Share, etc.,) 14) CSS & W3C website Directories 15). Widget Development Any suggestions are welcome…. Thanks for your time. P.S: I have also tried Link Exchange with relevant sites (Thematic Link Exchange)

I have 2 more things to add to the list. 1) To get a content link from the sites/blogs related to your site theme. That is getting a link from middle of their site content with your anchor text. We know that it is hard to get but it is more natural and has more weight age in the search engine point of view. 2) Go for PPC ad campaigns with your targetted keywords.

Easy Local SEO is a service specifically designed for offline business to business owner’s and handles everything for you when it comes to completing all the tedious and time consuming tasks required to establish and maintain a high Google Page Rank. http://www.easylocalseo.com/jsteiner

I am starting a Hi Def tvs and accessories business. We have had a local photo store for years, now we’re getting into the HD market. Our niche: internet prices, savvy consulting, delivery, setup, installtion all at lowest prices. We are already using craigslist. What about cost/benefit of: local radio ads?, promotions through other local retailers- and which kind?, mailings?, we do have a limited website currently, but we sell local only- so how to SEO for that? We are also Ebay powersellers/drop-off site and use Constant Contact to email blast our existing local customers with deals. Other ideas on product line and pricing would be helpful. Thanks in advance.

Hi Cliffrock Websites can still be be very powerful tools for local businesses selling hard goods and/or consulting . . . BUT . . .it has to be done RIGHT. Most local biz websites die deaths of quiet, no-traffic desperation. Easy Local SEO has designed a service that delivers 100 times the benefits of a Yellow Pages ad, at one tenth of the cost. Don’t pay out a fortune on search engine optimization to so-called SEO experts – they try to “trick” or “outsmart” the engines by second guessing very sophisticated and constantly evolving search algorithms. However, the link below to Easy Local explains how building an honest website will grow your business and win the SEO traffic wars every time. Good luck, Sarah

http://www.easylocalseo.com/jsteiner

If you are a local business that gets most of your business from
local traffic, it is obviously important to target in on those
visitors search for your product locally. This is a vital part
of your marketing campaign because you get your business from
those who live locally, this is your target market. Now that you
know who your target market is, you need to decide how you are
going to reach them. Fortunately, it is not too difficult and
should not take you too long to build up your local traffic
using the following website promotion techniques.

Tip #1 – Local Web Directory

A great suggestion to immediately boost your area specific
traffic is to get your website listed with as many local web
directories as possible. Of course you want to focus on those
industry specific web directories, however, if you put your
information in others you might get a small amount of traffic
from those as well. Submitting your information to local web
directories is as easy as going online and finding them, then
submitting your website’s information.

Tip #2 – Local Advertisements

Local advertisements, whether through television, radio,
billboards, magnets, or pencils, are great ways to attract local
traffic. This can generally be done on a shoestring budget and
is very effective. It is a lot easier to develop brand
recognition in a small local market than it is worldwide. Try it
out, you’ll be surprised with your success.

Tip #3 – ISP Providers and Advertisements

Many local businesses and individuals have the same ISP provider
if they use cable. Consider buying advertisements on your local
ISP’s homepage that automatically pops up when someone logs onto
their computer. Doing this will allow you to target individuals
who might be interested in your services and are also online and
can visit your website immediately. This is a great way to
market and should certainly be considered.

Tip #4 – Keywords

Also on your web page you should utilize keywords regarding your
services and your area. That way, when individuals are online
and searching for services or products similar to yours in your
particular area, your website will be returned as a result.
Don’t underestimate the importance of marketing to the entire
web though even if your focus is a small area.

Now that you know some tips for marketing to your local area and
building traffic, you’ll be able to make more people aware of
your products and services and generate more business as a
result. Start marketing your business in your area today and
realize the success you can experience through the Internet

Michael Turner
http://www.articlesbase.com/advertising-articles/local-business-website-promotion-how-to-skyrocket-your-business-with-area-specific-traffic-324.html

How many eyeballs does your website grab in a day? Don’t know? Well it is about time for you to find this out and determine your actual levels of visibility on the web. The more visible it is, the more the public will talk about this. Your website promotion online depends on how visible you can be on the web. The web has a very wide reach and thus if your website promotion online is good you will reach out to people in all corners of the globe. So after the promotion you can have global customers buying your goods and services.

Ranking high and very high in relevant keywords in all major search engines is what the special emphasis of Website Promotion Online is all about. Some of the major search engines on which you must get top ranking while doing website promotion online for your business site are Google, Yahoo, AOL, Lycos, MSN and Ask. There are many rules and methods that you can implement for making your site top ranked in the major search engines.

Write a page title for the different pages for your website. The page title of your site must describe clearly what a particular page is all about. This is helpful when major search engines index your webpage. Use all the appropriate and relevant keywords related to the goods and services you are offering. Do not use just the name of your company on the page title. Avoid using those keywords that you do not have on the web page as this can affect your rankings.

Link building your website with other related and relevant sites is another important factor that you can do for website promotion online for your business. Link building helps you in generating traffic to your site and tremendously boosts up your visibility everywhere on the web. Try building and exchanging the links of your site with sites that have high page ranks and are very popular on the web among online users. This means that the popularity and visibility of your site also increases tremendously. Search engine rankings are also affected by this. So, take care of this factor while you are building links for your site.

Writing articles relevant to your site and the products you are selling is one good way to increase your visibility on the web. Articles are a great source to attract traffic and customers to your site. Submit your articles to all major article sites on the web. Try to make use of only one author name for all the articles so that the name of the author becomes a well known brand in the internet. So the next time people see an article written by this author they automatically tend to believe that the article is good and thus you can get valuable customers for your goods and services.

Pay per click advertising is one good way for website promotion online for any business site. Pay per click is an advertising method that makes use of relevant and the most appropriate keywords for advertising about your goods. If you undertake pay per click successfully, your site will be displayed at the top of sponsored listings of search engines. It has been found that being listed at the top of the sponsored listings guarantees to bring customers to your online business site.

Steve Waganer
http://www.articlesbase.com/seo-articles/website-promotion-online-is-a-sure-shot-success-method-58484.html

Its recession period that world is facing; it’s the time of financial crisis. This is affecting most of the companies and most importantly their money management policies. Industries are cutting their expenditures and are looking for cheaper ways.

“Marketing & Advertising” are the most important area which no business sector can avoid. Though marketing and advertising is quite costly field, but an organization has to go for it as they have to show and maintain their existence.

Taking both the above stated cases together, what will be the best medium for advertising and marketing in the period of recession & financial crisis…… Of course INTERNET.

Internet is the cheapest and most effective of all other marketing areas. Here are the few important ways for promoting your brand through internet – 

• 
  

  SEARCH ENGINE OPTIMIZATION (SEO)

• 
  

  PAY PER CLICK ADVERTISING

• 
  

  AFFILIATE MARKETING

When a company has to spend a large amount of their money just for showing their existence, even in the period of financial crises. There is no logical reason well enough to explain that why not to choose website promotion schemes. It is obvious that boosting website in search result bywebsite promotion services, an organization can not only cut its expenditure to a greater extend and most importantly it will be going to adopt a long term profitable strategy.

A good search engine optimization services can make website to appear on top results for chosen keywords, thereby increasing the probability of getting business from the people who are seriously looking for it. But the condition is “the keywords selection should be done intelligently by professionals”. A good quality SEO service proved beneficially for long term.

An expert Pay per click management of a website for right category of keywords can attract people to the website who are serious for making deals. With appearance at right place for right keywords, a website can do miracles to the business.

Affiliate marketing or placing banner on related website can drag quality viewer to the website, and if handled properly it can proved to be the best way of advertising.

As these up and downs are common in market and business should not stop because of these fluctuation. All we have to do is to plan our strategy well so as to survive difficult period like these.

For any Website promotion or Internet marketing services related query, Please contact:
Prateek Samuel
Analyst – Engineer
Himshilp: Internet Marketing Consultants / Rainmaker Interactive Pvt. Ltd.
www.himshilp.com

Website promotion – in time of rescission

Prateek Samuel
http://www.articlesbase.com/seo-articles/website-promotion-in-time-of-rescission-680944.html

Part 1 in a multipart series sponsored by Microsoft Office Live Small Business. The series is designed to help small business owners get on the Web and use their Web sites effectively. This first video focuses on creating impactful online strategies.

Having an Internet presence is vital because of the role it plays in how customers find and research products and services. Many consumers leverage the internet to check the legitimacy of a small business.

A few initial considerations in creating a successful web presence
- Web Site Design Needs
What will be the primary use for my Web site?
- Web Site Promotion
Where will I promote my Web site?
- Web Site Monitoring
How will I maintain my site and monitor performance?

Determine your type of Web site
- Business Showcase Web site – primarily used to showcase your products and services to new and existing customers. Generally supports a physical business location.
- Online storefront – Used if you have products or services you can sell online. Requires an e-commerce enabled web site.
- Action Oriented Web Site – Needs to generate some type of customer action. Doesn’t have to be an online sale – can be a telephone inquiry, online form submission, reservation booking or service appointment.

Measuring Your Success
- Setting Expectations
Having a Web site can significantly fortify your business’s credibility. However simiple creating one won’t automatically increase your business.
- Monitoring Visitor Interaction
Monitoring Web site traffic will give you first hand knowledge of how visitors are interacting with your Web site.

Duration : 0:9:19

Read the rest of this entry »

If you’re ready to stop wasting YOUR valuable time and increase targeted traffic to your website there are some important things you need to be aware of, if you ever want to acheive a high page ranking on the major search engines.

Just follow these three simple website promotion tips and you’ll not only save time;  moreover, in the long run, you will actually increase your revenue while achieving your desired website traffic goals along with receiving a higher search engine page ranking!

1. An important factor when you start up a new website or evaluate an existing website regarding targeted traffic is to make sure that you complete a website optimization or obtain a detailed SEO report.

The reason why this is important is because you need to know what you have not yet completed properly or perhaps overlooked as well as knowing what you have done right.

If you don’t do a thorough website optimization you are running the risk of never obtaining a high page rank or worse yet not being found by any of the major search engines. Not to mention losing valuable targeted website traffic to your site, always playing catch-up to your competition and most of all LOST REVENUE!

Because your website search engine optimization IS such a critical step, regardless of being a newly established website or having an older more established website, we want you to see EXACTLY WHAT YOU MUST IDENTIFY as needing remedy for optimum website ranking… ASAP!!

In order to assist you in this process we want you to claim your FREE comprehensive website SEO right away by simply asking us to complete it for you. There are no obligations and this is not an automated “quickie” SEO!! In fact it is a 60+/- page report completed by an expert SEO team!

You will receive your FREE FULL COMPREHENSIVE WEBSITE SEO just as soon as your team can obtain, compile and analyze ALL the “current” information regarding your website.

This means both the GOOD (which are those things you have in place properly) and the BAD (which are those things that are NOT in place to have your website move up in the search engine rankings). Maintaining the good and repairing the bad will allow YOUR WEBSITE to obtain increased targeted traffic along with an upward trending page rank over time.  

2. Another important consideration for effective website promotion is how much time you have to actually get these, sometime tedious, SEO tasks completed correctly. If you have only one website or one blog then the time factor may not be overly demanding.

However, it is critical that you take or make the time to get each and every SEO item done fully each week or allocate the responsibility to do so amongst your staff! Because if and when you fall short of completion you will fall equally short in moving up in page rank and receive less search engine traffic! When you make sure that you complete the required tasks and do it the right way,  you’ll be successful and GOOD THINGS WILL HAPPEN.

3. Have you considered the possibility of outsourcing the most tedious and most integral time consuming tasks to a professional man powered team? It’s not as costly or difficult a choice to make as you might think; when it comes to building a successful website and getting the massive exposure required.

Let’s take a quick look at the minimum of what needs to been done weekly and/or monthly at the very least to achieve a good search engine page rank and increase your desired website traffic.

• Search Engine Submission (Manual)
• Write New Articles
• 12 Articles (spun)
• 2+ Unique Articles
• Directory Site Submissions
• Article Submission (Unique, Manual)
• Article Submission (Unique, Automated)
• One-Way Back-links (Manual)
• Write Press Release(s)
• Distribute Press Release to PR Networks (Manual)
• Social Book-marking
• Social Networking (Creating Profiles, Adding/Updating Content, Maintenance)
• Building Communities on Social Networking Sites (Groups)
• Create Videos
• Video Marketing
• Authority/Wiki Sites (Create Profiles, Add Content, Maintenance)
• Link Directories
• Blog Marketing (Posting Comments on Relevant Blogs)
• Forum Marketing (Posting Replies on Relevant Forums)
• SEO Report
• Project Report (Monthly, Verifiable)

What you need to do is be certain that all the above tasks are completed properly…. Not just the bare minimum(s)! I am talking about 179 directory site submissions, creating quality content videos and submitting them to 20+ video hosting sites, 2+ per week “fresh content” articles being distributed to hundreds of sites and the list goes on and on my friends.

So if you really want to be certain this is ALL getting done properly you should most certainly investigate using a website promotion service like http://trafficsage.com. By following these tips you will receive the increased and targeted website traffic desired along with search engine page rank improvements across the board.

Bottom line: You don’t need to spend all of YOUR valuable time on these mandatory tasks! You will increase your revenue over time and you don’t need to hire an in house team that may or may not actually provide what is needed. Start working ON your business and NOT as much IN your business.

Leave the website promotion SEO tasks up to those that do it best and spend your time pursing a happy and satisfying life that includes OTHER projects which we ALL have and seemingly never have enough time to actually get off the ground or up and running!

Best of luck to all of you and remember website promotion outsourcing provides more time for your other valuable pursuits and superior results when the right outsourcing program is selected!