The Google Algorithm For Link Popularity
Google is by far the most important search engine on the net. To rise to the top of their search engine, you need to improve your link popularity and you need to understand how they measure your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top, you will likely rise to the top of all the other search engines as well).
Link popularity is defined as the number of sites that are linking to your site. Some websites have thousands or even millions of sites linking to them, while others might have only a few. The search engines use the number of inbound links your site has as a measure of how important your site is, which translates into your search engine ranking.
The actual number of links to your site is not the only variable used to calculate your link popularity. The search engines also examine the relevance of the links to the subject matter of your site. For example, if a website that sells vitamins has 4,000 inbound links, but the source of most of the links are websites that have nothing to do with vitamins, then the algorithm that search engines use to determine link popularity will take that into account, and the link popularity score will not be very good.
It is possible for a website with a relatively small number of quality inbound links to be ranked higher than a site with a bunch of irrelevant or insignificant links. If I have a website that offers quotes for auto insurance, and I have 800 quality inbound links, then I might receive a much higher search engine ranking than another mortgage site that has 3,000 links that stem from link farms or Free For All (FFA) pages.
If you try to acquire inbound by using link farms or FFA pages, not only will it hurt your search engine ranking, but you might get permanently removed from the search engine listings. Links farms are sites where you can instantly exchange links with all the sites listed in that directory. FFA pages are pointless link directories. The search engines usually discount any links that come from either of these sources.
Now that we understand what link popularity is and how it works, we need to look specifically at how Google measures it. They use a number of variables in their algorithm to calculate your overall link score. The higher your score, the higher you will be ranked in the search listings.
One factor that Google uses in their algorithm, obviously, is the total number of sites linking to you. The more links you have, the higher your score will be. However, their algorithm is a little more complicated than that, and it is possible for a website with fewer links to be ranked higher than a website that has more links.
The reason for this is because Google also measures the quality of your links. If your website is about vitamins, and the site linking to you is a video game site, then that is not considered a quality link. The link still helps your score, but the link would help your score much more if it were from a website whose subject matter is the same as yours.
Also, Google gives a higher score to a link if it comes from a page that has actual content that relates to your keywords. For example, if your site is about jewelry, and another jewelry website has posted a link to your site on their links page, that link is not as valuable as a link to your site coming from a blog or a message board where a lot of information about jewelry is being written or discussed.
Also, they give an even higher score to a link if it contains anchor text that matches one of the keywords that describes your site. For example, if I have a site that sells lawnmowers, and a blog about lawnmowers has posted a link to my site, it helps my score even more if the link text (also known as anchor text) is LAWNMOWERS. To learn more about anchor text, go to a search engine and look up ANCHOR TEXT and you will be able to learn about it.
Another factor used by Google to score your link popularity is the diversity of keywords contained on sites linking to you. For example, if you have a site that sells handbags, and all the links to your site are from other sites that contain nothing but the keyword HANDBAGS, Google considers that to be abnormal. To get a higher score, you need to have links coming from sites that contain a variety of keywords related to handbags, such as BUY HANDBAGS, LEATHER HANDBAGS, etc.
It is difficult to increase your link popularity, but now that you understand how your score is calculated, you can devise a plan to improve your score. You might want to consider posting to forums and blogs that contain information that is related to your site, and when you post, include a link to your site.
Jim Pretin
http://www.articlesbase.com/link-popularity-articles/the-google-algorithm-for-link-popularity-124521.html
How google searches……………..?
In the beginning the Internet was but a confusing mass of documents. Finding information, by searching the World Wide Web, was nearly impossible until the first search engines came along. Early search engines were like rudimentary life-forms (Remember Yahoo! Search and Alta Vista?).
They got the job done, but as more people gained access to the web, their limitations and dependence on the information that content creators put on so-called meta tags (strings of text that identified the content of the page in the source code) meant that such engines were liable to be abused.
Into this fast-expanding, yet messy space came Google. To cut a long story short, what Google did was organise information a lot better. Instead of depending on the text of a web page to determine the search results, it determined the page’s influence using a variety of factors-including how many times a page had been viewed or linked to. From those early days, Google made searching the Internet reliable and over the past decade has grown into the behemoth it is today.
But there is more to the Internet than Google and more to search as well. Microsoft’s CEO Steve Ballmer told BT five years ago that Google was just a flash in the pan, as Microsoft readied its (then) latest search engine. Microsoft did not get too far then, but laid the foundation for an effort that churned out Bing, its search engine launched last year. The engine uses a process similar to Google’s ‘PageRank’ algorithm and gets a boost from technology tailored to throw up relevant results. The result: it has garnered one-fourth market share in the United States.
Google is not standing still. "In the early days, much of the Internet was static, your ‘web crawlers’ would go out every few days, sometimes even weeks to find information. Today, in the age of Twitter, the Internet happens in ‘real time’ and we have to reflect that," said Amit Singhal, a Google Fellow, present at the company’s recent Science of Search conference in Tokyo.
The way it delivers this is complex: New search technologies look for statistical patterns while determining the importance of one particular tweet message over thousands of others as well as the number of followers the person who wrote that tweet has. Juxtapose the volume of tweets – 2.7 million every hour-and the brute force of the new technology and servers that power it become apparent. That and Google’s focus on search helps it stay top dog despite challenges in China (Baidu is No. 1) and Japan (Yahoo! is ahead in popularity).
Google founders Larry Page and Sergey Brin have spoken of their fears of being ousted by a newcomer. That challenge could come in the form of the likes of Wolfram Alpha, which queries a structured database for answers. So, ask it about the 16th President of the United States and it throws up not a link but a page of facts on Abraham Lincoln. The scope of the engine’s results is limited given it is still a project in progress. Example: A search for "World Cup" assumes it is a gene and gives you a reference genetic sequence. Still, structured searches are being closely watched.
Elsewhere, to catch up with Google, Microsoft and Yahoo! are touting new contextual search services that give you search results based on the page you are on. For instance, if you are reading about Barack Obama’s actions in the Gulf of Mexico BP oil spill, highlighting "Obama" will not do a generic search for Obama but for the US President and the oil spill. This is still a beta (test) service rolled out to a few users.
Google, meanwhile, is also taking search to mobile devices – a trend that its executives underscored at the Tokyo conference. Google’s voice search is today enabled on most smartphones. Goggles allows users to take a picture from a mobile phone and gives you a result on the image. Google plans to make both mobile voice and image search faster and is throwing a lot of its engineering resources behind that.
And its needs to. Google’s biggest rival here is not Microsoft but Apple whose iPhone is the dominant smartphone platform in terms of mindspace. Apple recently bought Siri, which makes a "mobile personal assistant" application that works through voice commands. Silicon Valley is betting that the "human-computer interface" will increasingly move away from text to voice and images.
The world’s top search engine also has on hand projects that revel in the technology they use even if the revenue upsides are not evident. In Tokyo, Alan Eustace, Google’s Head of Engineering, talked about a "Universal Communicator", an idea rip-off from the Star Trek series. Here, an application on a smartphone, with the help of machine translation, will be able to translate any language spoken into it and into any other selected. Singhal was even more bullish.
He spoke of a future where all Goo
The question?
References :
noones gonna read that
References :
http://www.ppcblog.com/how-google-works/ <- THE SIMPLER WAY TO SHOW HOW GOOGLE WORKS
References :
Are you a total idiot?
References :
sorry,i think it is a secret!!!!Google will tell you .
References :
Sorry… I can not read all of that…
References :
Where is your question? I think you answered your question yourself.
References :