Posts Tagged ‘business’
A Web 2.0 Promotion Strategy – Part 1 – Video
When it comes to Web 2.0 promotion, it can be hard to know where to start. And let’s face it, you could devote your life to promoting yourself and your product on just one social networking website if you really wanted to. However, your best tactic when starting out is to try a little of everything and see what gets you the best results. So, here are a few things you can try for the first month, that shouldn’t take too long and will help you find a direction for your Web 2.0 promotions.
What follows isn’t a guaranteed Web 2.0 promotions strategy that will drive traffic to your website and bring you the level of sales you always wanted. It is more intended to open your eyes to the possibilities that are out there. That said, if you follow all of the tips below for the next month you should see an improvement in the traffic to your website and/or sales. Alternatively, you could just start by trying out a couple of these tips and adding more as the weeks go by.
Duration : 0:2:59
Web Site Design Planning – Determining Your Online Strategy
Part 1 in a multipart series sponsored by Microsoft Office Live Small Business. The series is designed to help small business owners get on the Web and use their Web sites effectively. This first video focuses on creating impactful online strategies.
Having an Internet presence is vital because of the role it plays in how customers find and research products and services. Many consumers leverage the internet to check the legitimacy of a small business.
A few initial considerations in creating a successful web presence
- Web Site Design Needs
What will be the primary use for my Web site?
- Web Site Promotion
Where will I promote my Web site?
- Web Site Monitoring
How will I maintain my site and monitor performance?
Determine your type of Web site
- Business Showcase Web site – primarily used to showcase your products and services to new and existing customers. Generally supports a physical business location.
- Online storefront – Used if you have products or services you can sell online. Requires an e-commerce enabled web site.
- Action Oriented Web Site – Needs to generate some type of customer action. Doesn’t have to be an online sale – can be a telephone inquiry, online form submission, reservation booking or service appointment.
Measuring Your Success
- Setting Expectations
Having a Web site can significantly fortify your business’s credibility. However simiple creating one won’t automatically increase your business.
- Monitoring Visitor Interaction
Monitoring Web site traffic will give you first hand knowledge of how visitors are interacting with your Web site.
Duration : 0:9:19
