Social marketing tips from Penny Power, Founder of business social network Ecademy, whom talks about the power of a great blog, and how you can get it behind your site. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com
Penny Power: How would you actually phrase a blog, how would you write? I think people have different writing styles, again remember its not about broadcasting, people dont want to be broadcasted out. I find the most enjoyable blogs are ones where people, I feel like they’re talking to me, I feel like they’re sharing some useful information, its not, they’re not too long and they know when to stop rambling, they know something that’s interesting and they’re saying it in a conversational style so I would tend to sit down and write something almost as if I was having a conversation with someone. Broadcasting is something you shouldnt do; just shouting the information to people is very off putting.

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Duration : 0:2:52

Jennifer Laycock and Andrew Goodman of Page Zero Media follow up their SES San Jose 2008 “”Igniting Viral Campaigns”" session with a discussion of the best tips on viral campaigns and social media marketing, especially for small business who want to make the most of their business online without spending too much money. The two talk about using social media sites like Linkedin and Twitter to communicate one’s marketing message to a dedicated and enthusiastic audience.

Duration : 0:3:35

With well over 100 million blogs online, it’s certainly not easy to get noticed. But blogging is inherently SEO friendly. Why? Because search engines look for fresh content. And if you’re using your blog correctly (i.e. you’re updating it consistenly) then getting great SEO results is just a matter of time.

One good way to differentiate yourself is to find a niche. Even if you’re in a crowded industry, you have to search out niches within that industry.

This is where SEO comes in. The first thing you must do is target the keywords your customers, or potential customers, are using to find solutions in your industry. Keywords are, well, key. You want to select keywords that are popular and relevant to your site. At the same time, you don’t want to target what I call crowded keyword markets.

For example, let’s say you’re a shoe seller. Now, the keyword “shoes” is big…too big. Even if you blogged for years you probably wouldn’t be able to compete for that term. Look at your shoe business and find something you can differentiate yourself with. Are you the largest shoe seller in the county? Do you make custom boots? This may seem trivial but it’s absolutely necessary if you want your blog to rank well in the search engines.

Duration : 0:5:33

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Duration : 0:6:52

In a Web 2.0 world, social marketing leverages your business with audio, video, and text. As an example, blogging may very well turn out to be one of the most ingenuous marketing strategies for anyone who has an online business and is willing to commit to its process.

Web 2.0 seems such an unlikely stratagem that many online marketers are still wary of using as a marketing tactic, much to their disadvantage. Statistics show that marketers who have embraced and adopted social marketing have experienced unprecedented success. Here are three reasons why social marketing is important for your online business.

#1 Social marketing gets you the information you need

Social marketing is a popular and effective way of getting vital information that is essential to the success of your business. Social networking directories such as Netscape and Digg are increasingly gaining favor as an option for people across the globe to keep in touch with the latest happenings in their area of interest. Want to measure your content’s effectiveness? Try posting it to a Netscape or Digg like service. Blogging and submitting to pertinent social directories is an effective way of attracting and retaining important traffic.

Duration : 0:6:39

http://www.yourbusinesschannel.com brings you an introduction to social marketing and leveraging online social networks as part of a small business marketing strategy.

Duration : 0:4:27

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