Posts Tagged ‘Search Engine Optimisation’
Hints to Optimize Your Site With Keywords
Successful online markets must be forever on the lookout for new and innovative marketing techniques. There is never a time when a marketer can sit back and say I’ve done it all. It is a continuously evolving industry. There is not one marketer that would every say that keywords have no value. In fact the vast majority will tell you the opposite which is the truth, being they are extremely important.
It’s those simple but dynamic key words that will get you known to the millions of potential customers that constantly shop on the web. It doesn’t matter whether you offer a product or a service, you choice of keywords are critical to your success. These are the primary piece of information that the major search engines use to get you into their massive collection of information. The very same information bank that people tap into when they are looking for what you have to offer.
This is the very reason why the guru’s of SEO utilize tools of the trade such as Overture Keyword, Google Adword Keyword Suggestion tool or Worldtracker. It’s their modern technology that guides the webmasters into the proper keyword choices. Directory Sumission is another vast horizon that must be addressed.
It’s not just a matter of choosing one word to describe your site; it’s a matter of picking the right word. You have to think like a visitor. If they were looking for something on your site what is the most likely word they would type into the search engine to find you? Not only must you pick the most common keyword or phrase, you must use it in the proper places on your website as well. It has to be the most noticeable place that the search engine crawlers will find it. Primarily you will want it on your home page and including your other best pages, or most pertinent pages.
Harry Shaw is an online marketing expert. He also offers top quality tips about contact lenses and food packaging.
How you shouldn’t acquire backlinks
Hmmmm, this is a multi-faceted subject and I want to emphasise it’s not clear cut. But here is what I know in my work at the Backlinks clinic:
Authority – explained
The more authority your site has the better you will rank on Google. Authority means that searchers trust you and your content. The great news is that authorities trusted by people are also trusted by Google. A good illustration is the .edu and .gov suffixes. These suffixes imply they are authoratitive sources of information and it’s a proven fact that as far as Google is concerned backlinks from these domains to your site will contribute authority to your site. Another perfect example is Wikipedia as the contents here are almost always added by by tribes of people as opposed to a single source.
So it follows that authority is significantly influenced by the source of your backlinks and if authoritative sites link to you then you inherit their influence and in the eyes of Google you become more authoritative and hence the trust in your web pages by Google goes up.
How Google determines what is and isn’t authoritative is confidential for good reason and falls in line with Google’s philosophy of “Do no evil”. The last thing the Internet needs is someone manipulating the methods that Google untilzes in its efforts to try and bring some order to probably the most important technological resource of our times.
Backlinking methods you should avoid
And on this thought it’s worth my while stating some obvious sources and methods of building backlinks that Google not only dislikes but appears to be moving aggressively to ‘’categorize as negative authorities. In no particular order of merit, the prime examples are:
- Paid backlinks – web pages where people buy and sell backlinks
- Comment spam – entries that have links on web pages that are just not related to the main theme.
- Low quality and *duplicate content – ‘scraped’ or copied
- Rapid backlink growth – there are a large selection of ways that this is achievable, Google isn’t dumb. Any sudden rise in the number of backlinks is going to register on Google’s radar, specifically if it’s a brand new domain.
- Backlinks from bad reputation web pages – these are particularly destructive as you are guilty by association – need I say more.
*There is another factor where I may be on shakey ground, but major media properties seem to get a lot of authority and I have definitely found significant quantities of the same content over and over again on different web sites with no penalties, I am still looking at this, only as a portion of of the results I am seeing go against the consistent behaviors I normally expect to see. More on this is in a future article….
