Posts Tagged ‘small’
Social marketing tips: How do you write a great blog?
Social marketing tips from Penny Power, Founder of business social network Ecademy, whom talks about the power of a great blog, and how you can get it behind your site. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com
Penny Power: How would you actually phrase a blog, how would you write? I think people have different writing styles, again remember its not about broadcasting, people dont want to be broadcasted out. I find the most enjoyable blogs are ones where people, I feel like they’re talking to me, I feel like they’re sharing some useful information, its not, they’re not too long and they know when to stop rambling, they know something that’s interesting and they’re saying it in a conversational style so I would tend to sit down and write something almost as if I was having a conversation with someone. Broadcasting is something you shouldnt do; just shouting the information to people is very off putting.
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Duration : 0:2:52
Small Business Viral Marketing Tips, SES San Jose 2008
Jennifer Laycock and Andrew Goodman of Page Zero Media follow up their SES San Jose 2008 “”Igniting Viral Campaigns”" session with a discussion of the best tips on viral campaigns and social media marketing, especially for small business who want to make the most of their business online without spending too much money. The two talk about using social media sites like Linkedin and Twitter to communicate one’s marketing message to a dedicated and enthusiastic audience.
Duration : 0:3:35
Web Site Design Planning – Determining Your Online Strategy
Part 1 in a multipart series sponsored by Microsoft Office Live Small Business. The series is designed to help small business owners get on the Web and use their Web sites effectively. This first video focuses on creating impactful online strategies.
Having an Internet presence is vital because of the role it plays in how customers find and research products and services. Many consumers leverage the internet to check the legitimacy of a small business.
A few initial considerations in creating a successful web presence
- Web Site Design Needs
What will be the primary use for my Web site?
- Web Site Promotion
Where will I promote my Web site?
- Web Site Monitoring
How will I maintain my site and monitor performance?
Determine your type of Web site
- Business Showcase Web site – primarily used to showcase your products and services to new and existing customers. Generally supports a physical business location.
- Online storefront – Used if you have products or services you can sell online. Requires an e-commerce enabled web site.
- Action Oriented Web Site – Needs to generate some type of customer action. Doesn’t have to be an online sale – can be a telephone inquiry, online form submission, reservation booking or service appointment.
Measuring Your Success
- Setting Expectations
Having a Web site can significantly fortify your business’s credibility. However simiple creating one won’t automatically increase your business.
- Monitoring Visitor Interaction
Monitoring Web site traffic will give you first hand knowledge of how visitors are interacting with your Web site.
Duration : 0:9:19
