Effective Web Site Promotion…

If you want to use Squidoo to promote your website or products that you sell, then you will want to make sure that your are optimising how the search engines will view your Squidoo lens (page).

Google ads are placed on the pages automatically by Squidoo themselves, so you have no control whatsoever of these.  This is how Squidoo makes its money as they do not charge people for its services.  The problem with this is that people will click on these ads and therefore leave your page, usually never to return.

There are options you can control your Squidoo pages, or lenses as they are known as.  You make the decision as to what keywords you are going to optimise your lens for.  This is a proactive way of making sure the search engine spiders visit your page.  When utilising keywords, the best density you can go with is around three percent.

By bolding some of these keywords on your page, the search engines will them know that you have placed emphasis on them.  There are also other ways of highlighting keywords in the text and one of these is to italic the words.  Your main keyword should also be placed as close to the beginning of the text as possible, as well as close to the end, again in bold or italic.

Another way to ensure your lens is attracting Google for the right keywords is to use the keyword in the title and the URL.  Using hyphens and not underscores when the keywords in the url have to be broken up is the best method.  If you link all your lenses on your blog roll, then Google will be able to find each lens easier.

One of the most important things to ensure is that you get a lot of back links to your lens.  Comments on other users sites is a good way of getting backlinks.  Try and use most, if not all, of the above pointers and you will see your lens rising in the rankings.

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