How to promote small website business?

I am working on building up a website business, I am currently a uni student who has just started the course with extensive knowledge of HTML and CSS. I can also use Javascript. Currently I am doing this for a hobby, and I want to target customer’s who want information sites in the organisation/media sector. I already have a business model, and from experience determined appropriate and competitive prices, I just have one issue. Exposure of my business project! Any suggestions?

Either use ppc (pay-per-click) ads on google or yahoo or write articles and send it to article directories or blog on a related website or forum

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